Where is the IT industry spending its marketing dollars to grab your attention? In this CeBIT preview, ZDNet Australia asks if trade shows are really worth it.
HANNOVER, Germany -- Another CeBIT Fair drew to a close Wednesday, leaving in its wake hundreds of thousands of weary travelers who drove, trained or flew into this rainy northern German town to see the latest wares computer and software developers had to show.
For no particular reason that I can discern, a 1979 Kenny Rogers song popped into my head as I was considering the ever more complex morass that is the national broadband network tender which Senator Stephen Conroy defended in his CeBIT keynote speech.
Where is the IT industry spending its marketing dollars to grab your attention? In this CeBIT preview, ZDNet Australia asks if trade shows are really worth it.
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