Microsoft has launched an effort to become a major player in the rapidly growing energy-efficiency market. The company is recruiting developers and is eyeing opportunities to produce software for building control systems, traffic management systems and water quality management companies.
IBM, a company that makes big money tackling big problems, is turning its attention to the planet's environmental woes.
It's official, 2007 was the year in which green IT became important to the IT industry, with corporate giants like Google, Intel, HP, Dell, Microsoft and Sun Microsystems all willing to get their hands dirty.
Being green, in terms of IT and datacentres, only very superficially has anything to do with saving the environment. In reality it is about cold, hard cash and how to spend less of it.
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