The implementation of customer relationship management software, though still largely seen as a be-all-end-all solution, has not been an easy road for many enterprises. Here are some common pitfalls and some strategies for avoiding them.
Trying to master customer relationship management (CRM) suites these days is somewhat akin to attempting to eat not-quite-solid Jell-O with a fork. In trying to do everything, some CRM packages wind up doing nothing. ZDNet evaluates three CRM vendors.
Now that much of the initial hoopla has died down, CRM is knuckling down and becoming a valuable business tool. ZDNet Australia reports on the progress of a technology that looks set to live up to its potential.
Customer relationship management is supposedly a simple concept--but it has become vitally important in the current economic downturn.
Oracle announced on Thursday that it has agreed to buy Hyperion Solutions for US$3.3 billion, in a move to expand in the area of performance management systems.
The implementation of customer relationship management software, though still largely seen as a be-all-end-all solution, has not been an easy road for many enterprises. Here are some common pitfalls and some strategies for avoiding them.
Siebel chief Mike Lawrie pledges better customer service, spotlights focus on a la carte software.
Customer relationship management is supposedly a simple concept--but it has become vitally important in the current economic downturn.
Since taking the reins of Germany's SAP last year, Henning Kagermann has hardly had a dull moment. In this interview, he talks about Microsoft's bid to acquire the company, and where the enterprise software market is headed.
A big part of technology marketing is based upon pure hyperbole because the industry is selling science, and science happens to be -- for many people -- a nebulous topic.
We look at which product can help improve customer satisfaction.
The benefits of keeping information centralised and up to date are obvious for all parts of your business. ZDNet Australia looks at software packages designed to help your sales force stay on track.
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