Protecting a brand on a sprawling Web is a full time job. New companies have sprung up to help--but are they fighting a losing battle?
Whether it's music, dolls, pills, or even UPSs--anything that you're selling--a brand portal on the Web can transform even the most blase customer into a rapidly loyal fan of your product.
Achieving a lasting brand that will endure and enhance a firm requires well-thought-out long-term goals and strong leadership. The process becomes even more difficult when two firms come together.
Arnott's, Cadbury, Big Kev, Holden, Carlton Cold--all big name brands in Australia. See a logo, hear the name, switch on the TV for an ad and you automatically think of their products. Take a look at some of Australia's most well-known brands and learn from their Web site successes...and mistakes. Also, Star Wars: May the brand be with you.
The troubled Web giant used to be known for its innovative ways. To find a way to a brighter future, it could benefit from looking at its past.
commentary: It is not a foregone conclusion that the successor to outgoing Telstra CEO Sol Trujillo will be internally sourced.
OK. So anti-trust lawyers would have a field day but consider this -- the software giant is on an official spending spree and this is the best time to spread its wings ... to become the Coca-Cola of the IT industry.
In the 1970s, Steve Jobs and Steve Wozniak were going door-to-door at the UC Berkeley dorms selling "blue boxes" -- electronic devices that tricked the telephone network into allowing free long-distance phone calls.
Search giant will need to innovate as keyword advertising inevitably reaches a plateau.
As the two giants tussle for domination of online advertising dollars, it's increasingly clear that this tug-of-war is really a test of each company's corporate culture.
The main draw of Acer's latest carbon fibre flagship model is its cutting-edge components and swivel webcam. However, in terms of design, there is much room for improvement.
We take a look at 12 of the latest and greatest mobiles, from high-tech 3G wonders to cheap and cheerful budget phones in our Australian review.
The spread of convenient wireless LANs has delighted hackers, who find many WLANs vulnerable. Managing and securing a wireless network is therefore vital, but rarely done well. ZDNet Australia compares the offerings from AirDefense and AirMagnet.
Microsoft has created an integrated package that delivers both style and power with Microsoft Picture It! Premuim PhotoStudio.
Whether you want a high-tech gadget or an essential enterprise tool, we've got the latest and greatest PDAs covered in our Australian review.
Ben Forta: All about Adobe
Take one ColdFusion veteran and mix in a healthy dose of prolific book writing, and chances are you will end u… Watch it now
Google CEO Eric Schmidt
Google's chief sits down for an extremely rare, wide-ranging interview and discusses Google's two operating sy… Watch it now
Telstra shareholders fear break up
What do Telstra shareholders think of the telco's new CEO David Thodey? And would they support the government'… Watch it now
Having problems with complex data center? Simplify your data center now.
Can not-so-smart meters help the NBN?
Can the Telco Reform Act be win-win?
Has New Zealand's smiling assassin delivered?
What makes you click?
Tell us for a chance to win a $1,000 GAME gift voucher.
Click here for more.
Win an iPhone 3GS!
Sign up as a ZDNet Australia member during November and you'll go in a draw to win an iPhone 3GS!
Click here to sign up!
Best Laptops
Check out the best laptops here!
Click here for more.
