News (4)

  • The brand detectives

    Protecting a brand on a sprawling Web is a full time job. New companies have sprung up to help--but are they fighting a losing battle?

  • High-tech trademark troubles: Lindows

    Microsoft's intriguing legal fight to prevent a start-up from identifying itself and its software as "Lindows" provides some valuable lessons for companies of every size--including Microsoft itself, which has had more trademark troubles than necessary for a Fortune 100 company.

  • In name dispute, it's Googles vs. Google

    Internet search giant Google is the target of a trademark complaint filed by the owners of children's Web site Googles.com.

  • Who's afraid of digital rights management?

    Digital Rights Management certainly gives media companies the ability to control the manner in which consumers use licensed products, but it could also lead to more price flexibility for consumers.

Features and Case Studies (1)

  • Who's afraid of digital rights management?

    Digital Rights Management certainly gives media companies the ability to control the manner in which consumers use licensed products, but it could also lead to more price flexibility for consumers.

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