When organisations are equipped to extract crucial facts from operational data and then act upon them quickly, the result is often improved selling efficiency and enhanced profits. The good news is that business intelligence (BI) tools necessary to support this data analysis are within the grasp of most organisations.
Advances in business intelligence software are helping retailers get to know their customers - and, more important, sell them more stuff - like never before. Yet those same retailers admit that mining customer data can sometimes result in errors that can frustrate or even bewilder their customers.
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