About a year after being appointed chief executive of the National Australia Bank, Ahmed Fahour's campaign of cultural change is being boosted by improved use of the bank's Teradata customer relationship management (CRM) software package.
The National Australia Bank has consolidated responsibility for customer relationship management projects across its retail banking and wealth management arms in Australia under one senior executive.
Australia Post has declared itself happy with its leading-edge implementation of hosted CRM from SAP, but is still considering moving the software back into an in-house environment in the future.
While customer relationship management (CRM) is almost a religion at some of Australia's blue-chip companies, one of the nation's most successful dot com enterpreneurs remains unconvinced about its effectiveness.
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The National Australia Bank has consolidated responsibility for customer relationship management projects across its retail banking and wealth management arms in Australia under one senior executive.
CRM might be a staid topic but unlike the Latham-Howard "great debate", at least the chief executives of two leading software companies -- Intentia and PeopleSoft -- had some pertinent views to exchange.
If your company's back-end systems are in shambles, how will that affect the way customers interact with you at the front end? Get the answer from our Australian experts.
Does SAP have what it takes to succeed in the on-demand space?
Here are some key guidelines for creating a nimble and adaptive customer relationship management business plan, according to Meta Group.
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