Business and individuals are registering or renewing dot-au domain names in increasing numbers, in stark contrast to the decline in use of the more mature dot-com domain, the Australian domain name registry claims.
Over half of the generic .au domain names offered in the latest general release were sold in 15 minutes this morning - with some buyers likely to have paid up to several times more than they would have at a recent domain name auction.
AusRegistry, the company responsible for the registry of the dot-au domain space, is planning a multi-million marketing push to promote Australian domain names so they are no longer confused with the more generic dot-coms.
AusRegistry is on track to take over as the registry for .com.au, .net.au, .org.au, .asn.au and .id.au domain names early next month, CEO Simon Delzoppo has announced.
AusRegistry believes it still has a chance at running the .org domain space, despite a recommendation from the Internet Corporation for Assigned Names and Numbers (ICANN) that the tender be awarded to rival bidder ISOC.
An Australian domain name registry is looking to leverage its technical experience Down Under in a bid to become the registry for global top-level domain .org.
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