Today Salesforce.com announced a "global strategic alliance" (also known as a partnership) with Google, introducing a new integration point, Force.com Toolkit for Google Data APIs.
Months before Saleforce.com and Google integrated their Web applications, Salesforce.com offered to buy Zoho, a direct competitor of Google Apps.
Salesforce.com's US$25 million venture capital fund is great for developers, say analysts -- as long as providing support costs to a global market doesn't kill the start-ups.
SAP's on-demand suite Business ByDesign is more evidence of the growing thirst for hosted applications, but some analysts warn there is a catch to variable pricing: the only way is up.
Salesforce.com is trying to persuade its customers to use its hosting platform, called force.com, to serve up their online applications, but even the company's leaders admit that most people still view it simply as a hosted CRM platform. Will its rebranding and development strategies help it to turn the corner?
Salesforce.com CRM continues to attract converts, but has the competition caught up?
The hardest part of creating a successful software application is often not the coding -- it's getting that product out to its intended market.
To move ahead, big software companies are reaching back to a familiar strategy: offering customers a soup-to-nuts "stack" of software products.
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