Borrowing a playbook from Sun's Java, Google is announcing a way for programmers to build social applications for multiple Web sites at once.
Google, Yahoo, and News Corp's MySpace announced on Tuesday that they have formed the OpenSocial Foundation, a nonprofit group to support the OpenSocial initiative that Google kickstarted last year to promote a universal standard for developer applications on social networking sites.
Five months ago, Facebook changed the social networking race when it released its developers platform. Now, the other Web companies are looking at their own strategies in an effort to keep up with that success.
Oracle hopes its customers will combine the company's latest On Demand CRM solution with social networking sites to close more deals. It also announced support for the BlackBerry and iPhone.
Professional social-networking site LinkedIn will open its platform to third party developers so they can build applications that can be used by the company's 17 million members.
A tie-up with Saleforce.com sees Google pushing even further into Microsoft's businesss applications territory
The Mozilla Foundation is perhaps best known for its Firefox web browser, an open source offering that was first developed to go head-to-head with Microsoft's Internet Explorer.
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