Microsoft launched a campaign today to enlist supporters in its opposition to a new advertising collaboration deal between Google and Yahoo, two sources familiar with the matter told Reuters.
Yahoo will test Google AdSense in a significant departure from Yahoo's present ad strategy; Microsoft, which is hoping to acquire Yahoo, is worried the move may stifle competition.
As Microsoft, AOL, News Corp dance to the smell of Yahoo's blood, Google's competitive threat has remained constant and if anything, looks stronger and more stable an option than before.
The new millennium was the year Microsoft was ordered to bifurcate, dot-coms tanked on Wall Street, WorldCom's Bernie Ebbers saw his merger mania capped and Napster scared the recording industry nearly to death. 2000 was a cascading waterfall of events that ended any doubts about the Net's ability to change the way we think, learn, play and do business.
On Saturday, Microsoft formally withdrew its offer to acquire the search pioneer, at least for now. So what happens next for Yahoo? A deal with Google looks likely.
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