Google this week said it would anonymise user data received through search requests entered in its search engine and Chrome browser.
A European Commission advisory group has raised concerns about how Google uses and manages users' search data.
Microsoft and Yahoo are set go public on their privacy policies after the controversy surrounding search giant Google's data-retention strategy.
A European Commission advisory body has suggested that search companies delete data collected about their users after six months a far cry from what most companies currently do.
Viacom is getting its hands on some of YouTube's sensitive user data as a result of the copyright-infringement lawsuit the conglomerate filed a year ago.
Discovering how your favourite search engine protects your privacy is not an easy task, despite recent moves from the major players to make policies more transparent.
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