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  • Australian banks failing to capitalise on CRM

    Australian banks are lagging well behind world standards when it comes to using customer relationship management (CRM) technologies, and recent attempts to use CRM as a cost-cutting exercise may be doomed to failure, according to industry experts.

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  • Australian banks failing to capitalise on CRM

    Australian banks are lagging well behind world standards when it comes to using customer relationship management (CRM) technologies, and recent attempts to use CRM as a cost-cutting exercise may be doomed to failure, according to industry experts.

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