News (11)

  • Spy on your customers (they want you to)

    How new Web tracking technology turns browsers into paying customers. Plus: Tips from the e-commerce pros, including secret weapons for click-stream analysis, offline demographic profiling, and more.

  • Memo to Amazon: Hands off!

    If you are an Amazon customer, take note: information about your purchases and buying patterns might be shared. Amazon now has the right to sell customer information to the highest bidder.

  • Get inside your customers' heads (and their wallets too)

    Your company’s most valuable asset is sitting right under your nose. It’s not your inventory or your brand, your trade secrets or your newest product line. The key to coming out on top in the new economy is hidden in your data. Learn how to take advantage of your biggest asset: information.

  • Web sites are making it personal

    Old-fashioned marketing is catching on as Web sites talk more with their customers

  • Is the price right for e-tailers?

    On the run toward profitability, e-tailers are raising prices—and consumers don't seem to notice.

Features and Case Studies (2)

Reviews (1)

  • Don't take it personal

    Personalisation has become an accepted part of technological interaction, but what does the future hold?

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