Your mobile phone is a potential gold mine for marketers: It can reveal where you are, whom you call and even what music you like.
Researchers at software vendor CA have discovered that social networking site Facebook is able to track the buying habits of its users on affiliated third-party sites even when they are logged out of their account or have opted out of its controversial "Beacon" tracking service.
An advertising technology company is hoping to turn concerns about Internet privacy to its advantage, offering a way for companies to deliver online ads without using electronic markers known as cookies.
As online file traders stream to Napster alternatives, many find their computers saddled with unwanted piggyback software that tracks their online movements and feeds them unwanted advertising.
Yahoo announced a non-exclusive partnership under which rival Google will supply it with some search ads, a move that could increase Yahoo search revenue but that also gives Google even more power in the market.
Imagine for a minute -- just imagine -- that all the Google phone rumours are true and the search giant is about to bring out its own mobile device. What can Google give us that the existing handset makers can't?
Will aggregation replace search when it comes to finding useful content on the Web? I reckon so.
Graeme Wood, the founder of one of Australia's most successful online businesses, made a very salient point yesterday about the challenge of delivering personalised online services.
If the Internet is God, and the browser my shepherd, I am a lost lamb who has been waiting for the Prophet to answer my call: What are those icon-less buttons at the bottom of Internet Explorer 7?
Discovering how your favourite search engine protects your privacy is not an easy task, despite recent moves from the major players to make policies more transparent.
A DoubleClick executive landed in hot soup recently after suggesting browser makers should toe the line when it came to online advertising.
Here's how you can use Spybot to put an end to spyware and adware on clients' desktops.
Customer/visitor identification is just one part of the online business equation—it’s just as important to understand which customers return to your site, and why.
If you are even thinking of using spyware against someone, especially your employees, talk to your attorney first to avoid trouble later. And think about whether becoming a spying sleazoid is really worth it.
Web surfers battling "spyware" face a new problem: So-called spyware-killing programs that install the same kind of unwanted advertising software they promise to erase.
A DoubleClick executive landed in hot soup recently after suggesting browser makers should toe the line when it came to online advertising.
Personalisation has become an accepted part of technological interaction, but what does the future hold?
If you're wary of Google knowing everything about your business and your web site, then Google Analytics is not for you. But for most, it's a useful ally in a challenging business climate.
Of the less well known open source browsers, Maxthon has been gaining attention as the second most popular Web browser in its home state of China. Based on IE's Trident engine, we found it to be highly customisable; however its lack of support makes it difficult to recommend for business.
Microsoft slams Google on privacy
Google's approach to privacy is a decade behind Microsoft, the Redmond software giant's chief privacy strategi… Watch it now
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