Yahoo on Friday launched a service that will let companies advertising on its sites see how well their online ads are faring -- and compare those numbers with their radio, television and print advertising campaigns.
Does that annoying Intel noise we keep hearing on TV signify something more sinister than just an irritating jingle?
As basketball fans continue to wonder "will he or won't he," Michael Jordan has made a decision: He will hawk his own Palm handheld.
Neither Yahoo7 nor ninemsn was today willing to comment on what the implications would be for their operations from the global search and advertising deal inked by Yahoo and Microsoft overnight.
Search giant Google said today that it would offer a free search marketing campaign worth $75 to Australia's small and medium businesses with the stated aim of giving them a boost in tough economic conditions.
Dodo has been taken to task for misleading advertising. But is telco advertising in Australia misleading in general? What can be done to make it easier for consumers to understand?
Sydney-based casual computer gaming start-up 3RD sense is about to embark on capital raising to hire staff and management expertise to capitalise on its potential to captivate people's attention. And the odds are good it will succeed.
Sometimes companies create advertising campaigns that look and sound fantastic but on closer inspection are a real embarrassment -- and tech companies are often the worst offenders.
What's next for AAPT? Australia's number three telco refused to join Twisted Wire this week, so we decided to cover them anyway, guerrilla-style.
Seven has made no secret of its expansion ambitions, but buying into pay-TV monolith Foxtel lends even greater clarity to the network's long-term vision. With wireless distribution and solid content channels under its belt, can Seven bring IPTV into the mainstream?
Does that annoying Intel noise we keep hearing on TV signify something more sinister than just an irritating jingle?
Nobody, least of all Yahoo and Google, doubted that the two companies' search-advertising deal would escape any antitrust scrutiny.
On Saturday, Microsoft formally withdrew its offer to acquire the search pioneer, at least for now. So what happens next for Yahoo? A deal with Google looks likely.
Key punch ladies might not make cupcakes for their IT departments any more because their jobs became obsolete as technology changed, but there are lessons in that change for technology workers grappling with the burgeoning social media field.
By now, the regulatory, cultural, practical and financial problems in Microsoft's Yahoo acquisition have been well aired. Let's skip forward to 2009, when they've all been solved and Yahoo is now a Microsoft brand.
At the Gartner Symposium/ITxpo in Orlando, Fla., Microsoft CEO Steve Ballmer talks to Gartner research analysts, Yvonne Genovese and David Mitchell Smith about the company's strategy regarding software as a service, or SaaS, as well as its competition with Google in the office productivity and advertising markets.
Does that annoying Intel noise we keep hearing on TV signify something more sinister than just an irritating jingle?
Wondering which endpoint security suite keeps your clients the most protected? Enex TestLab racks them all up and puts them through their paces.
The H780 features a simple, discreet design and solid performance, but is a little expensive for what you get.
If you're wary of Google knowing everything about your business and your web site, then Google Analytics is not for you. But for most, it's a useful ally in a challenging business climate.
The i-mate Ultimate 9502 is the larger sibling of the i-mate 8502, and shares the honour of being Australia's first HSUPA phone. While we believe this phone is in the same league as a BlackBerry or the iPhone, be wary of Telstra's promised internet speeds.
Ben Forta: All about Adobe
Take one ColdFusion veteran and mix in a healthy dose of prolific book writing, and chances are you will end u… Watch it now
Google CEO Eric Schmidt
Google's chief sits down for an extremely rare, wide-ranging interview and discusses Google's two operating sy… Watch it now
Telstra shareholders fear break up
What do Telstra shareholders think of the telco's new CEO David Thodey? And would they support the government'… Watch it now
Having problems with complex data center? Simplify your data center now.
Can not-so-smart meters help the NBN?
Can the Telco Reform Act be win-win?
Has New Zealand's smiling assassin delivered?
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