News (1450)

  • YouTube waves magic wad over Aussie producers

    Australian YouTube film-makers are set to make money with the expansion of the Web site's advertising program.

  • Microsoft swallows aQuantive

    Microsoft is set to challenge Google in the online ad world with the sealing of its US$6 billion takeover of Internet advertising firm aQuantive.

  • E-commerce, Net advertising fall short Down Under

    Australian firms have been unable to translate one of the highest Internet penetration rates in the world into advertising and e-commerce revenue, according to Jupiter Research.

  • Pop-under ad users may soon have to pay

    Pop-under advertisements, the oft-annoying windows that spring up after a requested Web page, might pack a financial punch to the publishers supporting them if one dot-com has its way.

  • Net revolution poised to pounce on TV

    The Internet revolution is moving to television, forcing companies to adopt interactive strategies for a medium that for the first time merges advertising, entertainment and electronic commerce into a single platform.

Blogs (30)

  • Read the blog post - Brad Howarth

    In the game for a casual $5 million

    Sydney-based casual computer gaming start-up 3RD sense is about to embark on capital raising to hire staff and management expertise to capitalise on its potential to captivate people's attention. And the odds are good it will succeed.

  • Read the blog post - Phil Dobbie

    The Sol Trujillo report card

    Sol Trujillo is leaving Telstra at the end of the tax year. So what is his legacy? On this week's Twisted Wire we give the report card on his performance at Telstra and look at some of his recent overseas history as well.

  • Read the blog post - David Braue

    What's behind Seven's Foxtel hunt?

    Seven has made no secret of its expansion ambitions, but buying into pay-TV monolith Foxtel lends even greater clarity to the network's long-term vision. With wireless distribution and solid content channels under its belt, can Seven bring IPTV into the mainstream?

  • Read the blog post - Brad Howarth

    Decoding the American media nightmare

    For a start-up, timing can be crucial. For Antony McGregor Dey, the horrors besetting the American print publishing industry couldn't have come at a better time.

  • Read the blog post - Phil Dobbie

    I want my IPTV

    Are vested interests, competing commercial models and a struggle to find the right business model holding back the progress of IPTV in Australia?

Features and Case Studies (187)

  • FAQ: Yahoo-Google ad deal's antitrust scrutiny

    Nobody, least of all Yahoo and Google, doubted that the two companies' search-advertising deal would escape any antitrust scrutiny.

  • Yahoo turns to Google after Microsoft deal ends

    On Saturday, Microsoft formally withdrew its offer to acquire the search pioneer, at least for now. So what happens next for Yahoo? A deal with Google looks likely.

  • Your friendly local monopolist

    Does that annoying Intel noise we keep hearing on TV signify something more sinister than just an irritating jingle?

  • Google vs. Yahoo: Clash of cultures

    As the two giants tussle for domination of online advertising dollars, it's increasingly clear that this tug-of-war is really a test of each company's corporate culture.

  • Do you Google?

    As the company reaches beyond its Internet search roots, critics ask whether success may breed an identity crisis.

Reviews (159)

  • Spyware cures may cause more harm

    Web surfers battling "spyware" face a new problem: So-called spyware-killing programs that install the same kind of unwanted advertising software they promise to erase.

  • Your friendly local monopolist

    Does that annoying Intel noise we keep hearing on TV signify something more sinister than just an irritating jingle?

  • Annoying software: a rogues' gallery

    Here are ten of the guilty parties who try to do the impossible: to make us hate the internet and wish it had never been invented -- and who very nearly succeed.

  • Norton Internet Security 2008

    While Symantec's protection is solid, the overall user experience within Norton Internet Security 2008 could be much, much better. Not all the features work together and use fewer system resources.

  • New IE may burst pop-up bubble

    Pop-up advertisements have thrived for years despite numerous efforts to eradicate them, but now online marketers are seriously wondering whether the Web's most detested ad format is about to meet its match: Microsoft.

Create an e-mail alert for "advertising"
ZDNet Australia Alerts is an e-mail alert service which provides personalised news, features and reviews to readers’ inbox on an hourly, daily and weekly basis.
Alert:
advertising


Frequency: *

Filter Tags

Latest Videos

Sponsored content

Power Centre - Content from our premier sponsors

Blogs

  • David Braue Welcome to National Censorship Day
    Conroy's blind adherence to his net filtering plan will abandon net neutrality ideals and push ISPs down a slippery slope of unprecedented responsibility for a callously politicised Australian internet.
  • Array That sinking Tcard feeling
    There's something terribly unsettling about realising that the NSW Government is considering hiring a company to build a new electronic ticketing system which has already put it through the legal wringer for the system's predecessor.
  • Array The challenge of government 2.0
    The Government 2.0 Taskforce released its draft report last week, and its recommendations for Open Government almost reads like a manifesto. Stilgherrian's guest on Patch Monday this week is the chair of the Taskforce, Nicholas Gruen.
  • More blogs »

Back to top

Featured