Telstra probably knew its Next G advertising campaign was misleading and expected to write it off as the "costs of doing business", according to an IBRS Analyst.
Google announced a tool called Ad Planner on Tuesday that lets advertisers find websites whose visitors match various demographic attributes.
The Australian Competition and Consumer Commission has taken IT services and consulting firm Zanok Technologies to the Federal Court for allegedly taking advantage of people seeking jobs in the IT industry.
Yahoo and Adobe are set to launch a free service to help publishers make money on their Adobe PDF content by automatically inserting advertisements into the PDFs from Yahoo's network of online advertisers.
Telstra is up in arms over letters it says Communications Minister Helen Coonan has sent to homes located in broadband-enabled areas telling them they have no high-speed connection available.
"If you own an .australian Web site you need to know who we are," screamed an orange and grey advertisement the nation's domain regulator placed in several newspapers.
Dodo has been taken to task for misleading advertising. But is telco advertising in Australia misleading in general? What can be done to make it easier for consumers to understand?
Sydney-based casual computer gaming start-up 3RD sense is about to embark on capital raising to hire staff and management expertise to capitalise on its potential to captivate people's attention. And the odds are good it will succeed.
In light of Intel's latest celebrity-infused Centrino Duo ads, here is a look back at five great tech ad campaigns.
What's next for AAPT? Australia's number three telco refused to join Twisted Wire this week, so we decided to cover them anyway, guerrilla-style.
How feasible is it that you could escape paying hefty licensing fees by using software subsidised by advertisements?
A DoubleClick executive landed in hot soup recently after suggesting browser makers should toe the line when it came to online advertising.
Nobody, least of all Yahoo and Google, doubted that the two companies' search-advertising deal would escape any antitrust scrutiny.
By now, the regulatory, cultural, practical and financial problems in Microsoft's Yahoo acquisition have been well aired. Let's skip forward to 2009, when they've all been solved and Yahoo is now a Microsoft brand.
On Saturday, Microsoft formally withdrew its offer to acquire the search pioneer, at least for now. So what happens next for Yahoo? A deal with Google looks likely.
BigPond, iiNet and Internode discuss whether Australian ISPs will in the future use advertising to make money.
At the Web 2.0 Summit in San Francisco, John Battelle, chairman of Federated Media Publishing, talks to Jerry Yang about his job as CEO of Yahoo. Yang discusses his decision to take the position, the challenges he's faced since then, and his vision for building a better advertising and content platform.
At the Gartner Symposium/ITxpo in Orlando, Fla., Microsoft CEO Steve Ballmer talks to Gartner research analysts, Yvonne Genovese and David Mitchell Smith about the company's strategy regarding software as a service, or SaaS, as well as its competition with Google in the office productivity and advertising markets.
A DoubleClick executive landed in hot soup recently after suggesting browser makers should toe the line when it came to online advertising.
Web surfers battling "spyware" face a new problem: So-called spyware-killing programs that install the same kind of unwanted advertising software they promise to erase.
Does that annoying Intel noise we keep hearing on TV signify something more sinister than just an irritating jingle?
The NC10 betters previous Samsung netbooks with a built-in HSDPA SIM card reader and the portability this provides. Optus wireless broadband bundles seem like excellent value.
Wondering which endpoint security suite keeps your clients the most protected? Enex TestLab racks them all up and puts them through their paces.
Ben Forta: All about Adobe
Take one ColdFusion veteran and mix in a healthy dose of prolific book writing, and chances are you will end u… Watch it now
Google CEO Eric Schmidt
Google's chief sits down for an extremely rare, wide-ranging interview and discusses Google's two operating sy… Watch it now
Telstra shareholders fear break up
What do Telstra shareholders think of the telco's new CEO David Thodey? And would they support the government'… Watch it now
Having problems with complex data center? Simplify your data center now.
Can not-so-smart meters help the NBN?
Can the Telco Reform Act be win-win?
Has New Zealand's smiling assassin delivered?
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