Yahoo will test Google AdSense in a significant departure from Yahoo's present ad strategy; Microsoft, which is hoping to acquire Yahoo, is worried the move may stifle competition.
Google is finally rolling out what many expected it would do with its YouTube acquisition -- select video clips will be shown across the AdSense network, along with advertising designed to increase the company's share of a lucrative market.
Google is preparing to roll out its AdSense system on its popular Maps service, making it possible for companies to develop map-based applications and also reap advertising revenues from its geographic search services.
Google's Adsense earnings are threatened by a trojan that replaces the search giant's paid-for adverts with its own, in order to hijack advertising revenue.
A war of words has broken out between an Australian "eco-friendly" search engine and Google.
Nobody, least of all Yahoo and Google, doubted that the two companies' search-advertising deal would escape any antitrust scrutiny.
Yahoo continues to struggle behind Google in the US but in Australia, it's a slightly different story -- NineMSN, the partnership between Kerry Packer's PBL and Microsoft, remains a major stumbling block for the online giant.
Search engine companies agree that their success is contingent on becoming more important in people's daily lives.
By now, the regulatory, cultural, practical and financial problems in Microsoft's Yahoo acquisition have been well aired. Let's skip forward to 2009, when they've all been solved and Yahoo is now a Microsoft brand.
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