Google's co-founder Larry Page respects Yahoo's struggle to remain independent, and he says there's still a chance an advertising deal between the two companies can work.
Yahoo will test Google AdSense in a significant departure from Yahoo's present ad strategy; Microsoft, which is hoping to acquire Yahoo, is worried the move may stifle competition.
Google's megamerger proposal with DoubleClick could face greater scrutiny in Europe than the US if antitrust regulators decide the deal takes the companies into new markets.
Yahoo announced a non-exclusive partnership under which rival Google will supply it with some search ads, a move that could increase Yahoo search revenue but that also gives Google even more power in the market.
Google's top executives gave a glimpse into how it might try to deflect antitrust concerns of a possible ad-sharing deal with rival Yahoo on Thursday, advising observers to look at the overall ad market.
Nobody, least of all Yahoo and Google, doubted that the two companies' search-advertising deal would escape any antitrust scrutiny.
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