Online advertising revenues exceeded $US21 billion for the first time in 2007, although preliminary data compiled by an industry trade group also suggest growth is slowing.
Yahoo on Friday launched a service that will let companies advertising on its sites see how well their online ads are faring -- and compare those numbers with their radio, television and print advertising campaigns.
Google is expanding its lucrative Internet advertising network into the print world in a bold attempt to capture traditional ad dollars.
The US Securities and Exchange Commission has charged Time Warner and some of its executives with "materially overstating" online ad revenue and the number of its Internet subscribers, and with aiding and abetting securities fraud.
Newspapers have the local brand recognition and knowledge of the area, while online sites tend to be cheaper than print, let ads run longer and reach a bigger audience.
Three new Australian technology start-ups, uTag, TrafficHawk.com.au and LinkViz, were conceived and launched over the weekend in a lightning initiative dubbed "Startup Camp Sydney".
Melbourne-based Web start-up 2Vouch yesterday launched the first public beta of what it dubs its "social recruiting platform".
If there ever was an opportunity for a broadcaster to showcase the potential of internet video, this was it, and Seven has blown it. Perhaps its executives should have rung their mates at NBC in the US and gotten some pointers on online coverage.
What's the first thing you look at when you check into a hotel room? The bed? The view? The minibar?
Although most IT departments are cost centres, some actually have revenue-generation responsibilities. Here are some key measurements for tracking revenue.
One of the most perplexing problems confronting e-tailers is that of shopping cart abandonment. ZDNet Australia offers these expert tips to keep your visitors' online trolleys full.
How feasible is it that you could escape paying hefty licensing fees by using software subsidised by advertisements?
Nobody, least of all Yahoo and Google, doubted that the two companies' search-advertising deal would escape any antitrust scrutiny.
Executives from several of Australia's largest internet service providers have over the past few months expressed their desire to become media companies in their own right.
Hoping to get a jump on Google and other competitors, Adobe Systems plans to release a hosted version of its popular Photoshop image-editing application within six months, the company's chief executive said.
Adobe recently released a beta of their on-line version of Photoshop based on flash Photoshop Express. Despite terms of use that gives Adobe the rights to your photos, we think the beta version shows promise.
A DoubleClick executive landed in hot soup recently after suggesting browser makers should toe the line when it came to online advertising.
Interactive online computer gaming is widely touted at the next big thing for games consoles. ZDNet Australia peers into the future of online, interactive fun.
AOL Time Warner has released a version of its Netscape browser that lets Web surfers suppress pop-up ads, a further sign of declining fortunes for a widely hated marketing format.
Conroy ducks, Ballmer evades and Android Fails -- Club Builder
Club Builder this week takes a long look at Senator Conroy's recent attempt to explain his Great Firewall of A… Watch it now
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