News (25)

  • Google DoubleClick merger gets ACCC go-ahead

    The Australian Competition and Consumer Commission says it will not intervene into Google's US$3.1 billion acquisition of ad-serving company DoubleClick.

  • 2007: How was it for Google?

    ZDNet Australia searches through the year that was for Google.

  • Google buys RSS company FeedBurner

    Google has acquired another medium for its advertising engine by purchasing FeedBurner, a company that distributes syndicated content for blogs and other media Web sites, the companies said on Friday.

  • AOL buys online ad firm

    America Online moved aggressively on Thursday to improve its ad prospects, announcing its acquisition of interactive marketing specialist Advertising.com for US$435m.

  • DoubleClick jumps into search

    Online ad company DoubleClick said on Monday it has bought search-engine marketing specialist Performics for US$58 million in cash, in a bid to profit from the fast-growing sector.

Features and Case Studies (3)

Reviews (1)

  • Browsers without borders?

    A DoubleClick executive landed in hot soup recently after suggesting browser makers should toe the line when it came to online advertising.

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Blogs

  • Alex Serpo Is green IT a marketing fad?
    It seems that green IT has dropped off the radar, with other technology issues moving to the fore. But was green IT ever a real technology movement, or was it just a marketing fad?
  • Array Gutless studios have the wrong target
    I have one word for the Australian Federation Against Copyright Theft (AFACT). Gutless.
  • Array NBN needs workers on board
    Without consensus on labour issues, the eventual winner of the NBN may end up as little more than a lame duck and a cashed-up symbol of the conflict between the desire for progress and the lack of mechanisms to deliver it.
  • More blogs »

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