The Australian Competition and Consumer Commission says it will not intervene into Google's US$3.1 billion acquisition of ad-serving company DoubleClick.
ZDNet Australia searches through the year that was for Google.
Google has acquired another medium for its advertising engine by purchasing FeedBurner, a company that distributes syndicated content for blogs and other media Web sites, the companies said on Friday.
America Online moved aggressively on Thursday to improve its ad prospects, announcing its acquisition of interactive marketing specialist Advertising.com for US$435m.
Online ad company DoubleClick said on Monday it has bought search-engine marketing specialist Performics for US$58 million in cash, in a bid to profit from the fast-growing sector.
A DoubleClick executive landed in hot soup recently after suggesting browser makers should toe the line when it came to online advertising.
Nobody, least of all Yahoo and Google, doubted that the two companies' search-advertising deal would escape any antitrust scrutiny.
A tie-up with Saleforce.com sees Google pushing even further into Microsoft's businesss applications territory
A DoubleClick executive landed in hot soup recently after suggesting browser makers should toe the line when it came to online advertising.
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