Google is acquiring a radio advertising company, broadening the reach of its ad business.
Yahoo on Friday launched a service that will let companies advertising on its sites see how well their online ads are faring -- and compare those numbers with their radio, television and print advertising campaigns.
A new study has found that pop-up ads only account for a tiny percentage of online advertisements, but their use is likely to increase.
Search giant Google said today that it would offer a free search marketing campaign worth $75 to Australia's small and medium businesses with the stated aim of giving them a boost in tough economic conditions.
Google's top executives gave a glimpse into how it might try to deflect antitrust concerns of a possible ad-sharing deal with rival Yahoo on Thursday, advising observers to look at the overall ad market.
Sydney-based casual computer gaming start-up 3RD sense is about to embark on capital raising to hire staff and management expertise to capitalise on its potential to captivate people's attention. And the odds are good it will succeed.
In light of Intel's latest celebrity-infused Centrino Duo ads, here is a look back at five great tech ad campaigns.
Sol Trujillo is leaving Telstra at the end of the tax year. So what is his legacy? On this week's Twisted Wire we give the report card on his performance at Telstra and look at some of his recent overseas history as well.
Is the government manoeuvring towards a structural separation of Telstra?
Microsoft has released its second commercial starring Bill Gates and Jerry Seinfeld. Have you seen it yet?
Nobody, least of all Yahoo and Google, doubted that the two companies' search-advertising deal would escape any antitrust scrutiny.
A DoubleClick executive landed in hot soup recently after suggesting browser makers should toe the line when it came to online advertising.
Google and others are under scrutiny as advertisers fret about phony clicks.
On Saturday, Microsoft formally withdrew its offer to acquire the search pioneer, at least for now. So what happens next for Yahoo? A deal with Google looks likely.
By now, the regulatory, cultural, practical and financial problems in Microsoft's Yahoo acquisition have been well aired. Let's skip forward to 2009, when they've all been solved and Yahoo is now a Microsoft brand.
A DoubleClick executive landed in hot soup recently after suggesting browser makers should toe the line when it came to online advertising.
Fed up with pop-up ads? We review six ad-free browser apps, each with its own method of removing annoying solicitations.
Web surfers battling "spyware" face a new problem: So-called spyware-killing programs that install the same kind of unwanted advertising software they promise to erase.
Does that annoying Intel noise we keep hearing on TV signify something more sinister than just an irritating jingle?
The NC10 betters previous Samsung netbooks with a built-in HSDPA SIM card reader and the portability this provides. Optus wireless broadband bundles seem like excellent value.
Ben Forta: All about Adobe
Take one ColdFusion veteran and mix in a healthy dose of prolific book writing, and chances are you will end u… Watch it now
Google CEO Eric Schmidt
Google's chief sits down for an extremely rare, wide-ranging interview and discusses Google's two operating sy… Watch it now
Telstra shareholders fear break up
What do Telstra shareholders think of the telco's new CEO David Thodey? And would they support the government'… Watch it now
Having problems with complex data center? Simplify your data center now.
Can not-so-smart meters help the NBN?
Can the Telco Reform Act be win-win?
Has New Zealand's smiling assassin delivered?
What makes you click?
Tell us for a chance to win a $1,000 GAME gift voucher.
Click here for more.
Win an iPhone 3GS!
Sign up as a ZDNet Australia member during November and you'll go in a draw to win an iPhone 3GS!
Click here to sign up!
Best Laptops
Check out the best laptops here!
Click here for more.
