News (2)

  • Yahoo plays nice with advertisers

    New staff and a new attitude has seen Yahoo playing nice with advertisers and approaching deals with a sense of humility and collaboration, rather than the cockiness and patronisation that earned it the reputation of a Web bully.

  • Yahoo makes an attitude adjustment

    John Keck is a Yahoo convert. A year and a half ago he was one of many interactive-media directors who loathed working with Yahoo to buy and place ads. But a month ago he gave a speech called "From hate to love" at a Yahoo-sponsored summit for interactive advertising agencies. In the speech, he described a sponsorship deal he helped broker between Compaq Computer and Yahoo --one that might have been impossible a year ago.

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