Carriers won't be required to ensure consumers have "opted-in" to receive short-message-service marketing under a new communications industry code released last week according to the Australian Direct Marketing Association (ADMA).
Consumers may soon gain greater protection from SMS spam, if a new code from industry body Australian Communications Industry Forum is approved.
Australia’s telecommunications industry is determined to tackle the growing SMS spam epidemic on its own, but mobile users shouldn’t expect relief from the annoyance until 2002.
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