In its latest play in the ongoing search wars, Google on Tuesday quietly launched a beta site for a new map service.
Microsoft on Thursday in the United States will unveil a beta version of Windows Live Local, which is based on its Virtual Earth aerial image application and integrates local search, mapping, driving directions and yellow pages with a bird's-eye view of major U.S. cities.
Mashups involving digital maps are bridging the gap between the virtual and physical worlds, with uses ranging from local shopping and traffic reports to online dating and community organising.
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