Welcome to the latest edition of Redball News!

This newsletter is written to provide updates on news and developments within CNET.com.au for the PR and marketing community. If you wish to unsubscribe, please e-mail marketing@cnet.com.au.

An update from CNET.com.au

We've seen some exciting developments on CNET.com.au since its re-launch in May earlier this year and we thought it was time for an update. We continue to evolve the Web site. For instance, CNET.com.au launched new design refinements in October with additional Web 2.0 functions that enable greater reader interaction on the site.

As a result, CNET.com.au is headed for record traffic during the traditional Q4 Christmas buying season. Internal traffic stats for CNET.com.au show a forecast of 5m page views in November (250% growth compared with November 2005), fuelled by shoppers researching holiday purchases, our coverage on the Blu-Ray vs HD DVD format wars as well as updates and coverage on the gaming console market - Xbox 360 vs. PlayStation 3 vs. Nintendo Wii.

CNET.com.au continues to hire local talent, having recently appointed Ty Pendlbury (previously from Roam magazine) who is covering laptops, PDAs and business mobility. In December, Derek Fung joins CNET.com.au from IBM where he has worked as a security consultant for the past 6 years. Derek is passionate about gadgets and consumer electronics and we look forward to having him onboard. All staff are working on multi-media content presentation with CNET.com.au’s video readership traffic now growing at a rate of 50% every month.

To house the growing team of staff on CNET.com.au and our other brands including the recently launched GameSpot AU, CNET Networks Australia is moving to brand new premises in World Square at the beginning of December. Those of you attending the annual Red Ball will get a sneak peak of those offices this Thursday. We’re looking forward to seeing you there!

CNET.com.au launches its Christmas Gift Guide Special!

CNET.com.au has launched it Christmas Gift Guide to help its readers in the lead up to Christmas.

The guide to find the best gift ideas, recommended by the team of CNET.com.au Editors and reviewers, that are sure to please all family and friends. Readers can also send a quick e-card hint or save all their favourites to their personalised wishlist.

Check out our video guides and Editors’ recommendations. We’ve also launched a Christmas Gift Bonanza – a series of 11 competitions featuring Samsung, ViewSonic, Jabra, Skullcandy, QVSoftware, Freshtel, Pioneer, Logitech, Linksys and LG!

Interested in finding out more?  Visit our Christmas Gift Guide and Christmas Gift Bonanza!

Your Feedback...

Keep sending us your feedback on CNET.com.au, the website and how we are working with the PR and marketing community. We appreciate seeing your comments so drop a note to us at marketing@zdnet.com.au if you have suggestions on how we can improve.

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