Yahoo
And talking of Yahoo. Please stop. Please stop trying to take over my email, my search engine, my home page. Please stop 'updating' your IM client to include more emoticons, animations, noises and whatnot -- or at least have the good grace to produce a grown-ups' edition I can use at work without feeling like I should still be reading Smash Hits. And yes, when I ask to exit the software, that's because I really want to, not because I'm having a crisis of doubt.
And there is absolutely no point in a toolbar that just replicates all the options on your web site's front page. Not unless you want to come across as the sort of shrill, desperate, needy software company that makes big noises about user relationships but in fact knows less about its users than the Queen does about shopping in Lidl.
4%
2%
Do they realize it.
Do they realize that I no longer EVER use Outlook, Real Player, Reader, Itunes, Quicktime (not that it ever works properly anyhow), that I've "tamed the web" so that I can unclick Yahoo Toolbar install with my eyes shut, that no Symantec or Norton software ever gets near my machine, that most software updates are set to manual and the firewall stops any of the big ones "phoning home" without telling me.
Or that I've realised that my free browser, email, virus checker, firewall, image program, media player etc etc actually WORK BETTER than the paid for stuff.
Mabe they don't care, coz most computer users are idiots - well they like me will end up learning soon enough.
Good article, well put!