Search Engines

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16 September 2001 08:30 PM
Tags: nbci, goto, ask jeeves, search engines, about, yahoo!, altavista, lycos

Direct Hit

Even if you have never searched with Direct Hit, you have seen results from the service if you've used its partner sites, such as Go2Network, HotBot, Lycos, or MSN.

Direct Hit excels at home page targeting. This is because it rates Web sites by popularity, on the assumption that the most popular sites are the most useful. Results come with ranking icons of one to five little orange men, depending on how many people visit the site and how long they stay. Direct Hit also provides related searches to help you refine your search.

Recently acquired by Ask Jeeves, Direct Hit lets you search Jeeves's answers in addition to its own Web, shopping, and category searches. You can limit searches by text, location, region, and domain with the advanced search option. You can also personalize results by entering your birth year, gender, and zip code -- a feature that aims to provide results targeted at your demographics.

The main problem encountered during testing was a surprising number of expired links and multiple results from the same site. But overall, Direct Hit gave relevant results in an easy-to-read display

Direct Link: Direct Hit3

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