GoTo
GoTo seems to run on a "power to the payer" motto. As with DirectHit, sites can pay to have their links show up near the top of the returns list. And, when you enter a query, that price is advertised. Some of the links returned indicate a nominal fee (usually 1 to 3 cents per click, but we saw amounts of up to a quarter) listed after them. The more you pay, the higher your placement. Not all our searches featured paid placement, however.
Though not adept at finding sites relevant to our simple keywords, GoTo excelled at multiword queries and complex multiword queries (which use plus or minus signs to require or exclude terms). GoTo fell flat at finding home pages, placing the home page within the first ten responses only 40 percent of the time during testing and not once placing it at the top of the list, even when no money changed hands.
Direct Link: Goto
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