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1 I work for a University and administrate only a small portion of the complete website. We use Google Analytics to gather user information.
The good: The service is for free and regarding this it is quite comprehensive and fulfills all our requirements by far.
The bad: Explanatory remarks should be more user focused. I have experience with website maintenance but some of my colleagues only want the data - not the geek. Sometimes it's hard for them to comprehend what the explanation really means.
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The opening statement in this piece says it all: "If you're wary of Google knowing everything about your business and your web site, then Google Analytics is not for you." Why would any sensible, rationale, intelligent business professional be happy for Google to know everything about their business and web site? If you care about your online business, then it becomes essential to own, protect and control the information about it.
The good: It's free..... until you want to get someone to set it up for you, or train you on how to use it or if you ever want support. But the service is free.... And it's really good for agencies who can take the free service and then rebadge the reports and sell them to unsuspecting marketers....
The bad: 1. You don't own the data 2. It only supports Google as search source 3. It counts bounces as visits, thereby inflating the number of customer interactions 4. No support from Google - third party provided at a price 5. No training from Google - third party provided at a price 6. Limited cross session tracking 7.No implementation assistance from Google - third party provided at a cost 8.No service level agreement - there is no warranty on the standard, quality or availability of the reports/data Basically, you get what you pay for. Be afraid....be very afraid....if you rely on this for your online business and marketing strategy.