First Take: Samsung E720

Samsung E720 Samsung has updated its popular E700 clamshell mobile phone, adding Bluetooth, a megapixel camera and support for MP3 playback.

Based on the same design as the E700, Samsung's E720 is a clamshell mobile phone with an internal antenna. It also boasts some significant extras such as a megapixel camera, Bluetooth, MP3 playback and tri-band network support.

Upside: Samsung has added three multimedia buttons to control MP3 playback to the front of the E720, directly beneath the external display. Pressing play on the E720 instantly starts a song through the headphones (if attached) or the E720's loudspeaker. The external OLED screen shows the equaliser during playback, which swaps to the main display when the phone is flipped opened.

The resolution of the camera has increased from the E700's VGA (640 x 480 pixels) limit up to one megapixel.

A notable omission from the E700 was Bluetooth. Thankfully, Samsung has realised the demand for the wireless technology, which allows cable-free connection to a PC and support for Bluetooth headsets, and added it to the device.

Unlike the dual-band E700, the E720 is a tri-band handset, which will make it more appealing to travellers.

Downside: Even though the internal memory has been bumped up to 90MB, the E720 doesn't support any expansion cards. With this limiting factor, the handset will only be able to store around 25 MP3 songs at an average compression level.

Outlook: Although the E720 looks almost identical to its predecessor, Samsung has added many features that are shaping up to be standard additions this year, such as megapixel cameras and MP3 support.

The Korean-based manufacturer hopes to release the E720 in Australia around May or June this year. At this early stage, a recommended retail price could not be confirmed. If it is any indication, the E700 retailed for AU$899 when it was released in the Q4, 2003.

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Talkback 4 comments

    Dagnabit! Why can't anyone tel ...Anonymous -- 24/04/05

    Dagnabit! Why can't anyone tell me when it is officially in the shops?! My partner only likes flip phones and this will be the only decent one on the market for her (BlueTooth, MP3 etc...)
    I cannot get on to the Samsung site and their people. This is like waiting for the official release date of a much anticipated movie! If she cannot get a new phone, I can't!

    When is this phone going to be ...Anonymous -- 23/05/05

    When is this phone going to be released in Australia??? I read somewhere that it would be released in May/June this year but no sign of it yet.

    I think that this phone is the ...Anonymous -- 29/07/05

    I think that this phone is the best phone ever i have heard some negative ones about the voice recorder sounds bt if you want to lsten to them put the ear phones in and you can hear it loud and clear i reccomend this phone to everyone i give it 10/10 excellent welldone samsung you did it again!!!!!

    BEST PHONE Peter -- 17/11/05

    I have had this phone for about 2 and a half months now and i gota say this is one of the best phones i have eva had... From great picture and video quality to massive memory and great sounding mp3's. This phone is just great i previously owned a k700i and the samsung S***ts all ova it...

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