Upside
Sony has focused on ease-of-use with its
new range of W series Cyber-shot cameras, adding in improved
features that the Japanese giant says makes their devices more
user-friendly than ever. Top of the list is an easier to use menu
system which explains every option at your disposal through
pop-up explanation boxes -- it's a simple idea that makes an
amazing difference to the user experience. All cameras in the new
range also come with Menu Guidance, a feature which can calculate
the number of pictures able to be taken depending on resolution
and available memory.
Sony's also upped the tech specs in the entire series. Standard across all W Cyber-shots are larger LCD screens, increased megapixel counts, Carl Zeiss lenses, better battery management for up to 420 shots per charge, and new anti-blur and high sensitivity technology. According to Sony, its new Clear RAW NR algorithm system helps reduce colour and luminance noise, while its High Sensitivity Mode features light sensitivity settings of up to ISO 1000, which allows fast moving subjects and low light scenes to be taken without blur or distortion. All W series models feature 32MB onboard memory and are compatible with Memory Stick Pro Duo.
The DSCW100 is the top of the line model for the W series, and features 8.1-megapixel resolution, a huge 2.5-inch LCD screen and a Carl Zeiss lens with 3x optical zoom. The W100 is available silver or black with a textured finish.
Downside
It's a Sony, so you're stuck with the
more expensive Memory Stick Pro Duo as the memory card of
choice.
Outlook
From our early hands-on plays with the W
series, Sony seems to have come up with an affordable series of
cameras with a decent set of specifications.
Sony Cyber-shot DSC-W100
Company: Sony
Price: AU$699
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