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-------------------------------------------------------------- This story was printed from ZDNet Australia. --------------------------------------------------------------
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Sony hopes to catch music fans in its Net March 28, 2002 URL: http://www.zdnet.com.au/reviews/coolgear/audio/soa/Sony-hopes-to-catch-music-fans-in-its-Net/0,139023372,120264301,00.htm
Sony has announced the Australian release of its latest MiniDisc portable player, the Net MD. We give you the lowdown on what to expect in our First Look. The portable music player market is a particularly vicious one, with a large number of brand name and no-name vendors all plying different re-inventions of the wheel to music-hungry consumers. Sony's latest crack at wheel re-imagination revolves around the MiniDisc format and will be released in Australia in April.
MiniWhat? As such, launching a music device such as the Net MD is an interesting move on Sony's part. Sony is keen to point out that MiniDisc sales in Oz are booming; up 72% on the previous year according to Rob Nelson, Sony Australia's group marketing manager for Audio products. Still, even Sony's own promotional material notes that MiniDisc is popular not amongst the music crowd but amongst those who need to record spoken material such as journalists and university students. It is also popular among those who make use of spoken word books. As such, the hook of the Net MD to the existing MD using crowd is quite obvious -- it just offers more features -- but in a field as competitive as portable Net music, the Net MD may have difficulty distinguishing itself from the crowded field.
Long play, but will you listen?
Connects easily, but slowly NetMD devices use OpenMG Jukebox to transfer songs to MD players, and this forms the cornerstone of Sony's attempt to control piracy of music titles. It's not possible to transfer material from the MD player to PC, which may disappoint anyone using MD as a recording format for their own works. Material is encoded using Sony's ATRAC3 format on the host PC before transfer to the player itself. The higher compression rates (hence less data) of LP2 and LP4 transfer significantly faster than standard rate MD audio, but the caveat there is the considerably lower quality of the material transferred. We'll let you know how well the NetMD performs, how noticeable the compression is and how well the piracy prevention works when we get hold of a unit for comprehensive testing.
Sony NetMD MZ-N1
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