XP product activation: Solution, not conspiracy

Tim Landgrave, TechRepublic

Since Windows XP went 'Gold' on Aug. 24, the conspiracy theorists and corporate planners have been hard at work. Contrary to the beliefs espoused by the 'Oliver Stone' DOJ advocates, Microsoft did not rush XP to market to beat some artificial government deadline and avoid an injunction.

I've been testing Windows XP since early April, and after loading and testing the final release candidate a few weeks ago, I can tell you that the product is feature-complete and ready to release. So why did Microsoft decide to release the Gold code two months before a public release date? Because peripheral manufacturers need a final build to test drivers for printers, network cards, sound cards, etc., and to get drivers not included on the Windows XP CD into their packaging and onto their Web sites in time for the formal launch (scheduled for Oct. 25, although several PC manufacturers may start releasing PCs with Windows XP preloaded prior to that date).

As an update to the rock-solid Windows 2000 kernel, Windows XP is the most stable kernel yet. More importantly, the release of XP signifies the merger of two operating-system code bases--the DOS-based Windows 9x and Windows Me and the more robust Windows 2000 kernel--into a single, robust, reliable, and secure code base.

XP also has an updated interface (although you can configure it to use the familiar Windows 2000 interface) and remote assistance using NetMeeting-style remote application control. This release also includes drivers and built-in support for 802.11b wireless networking. Two of the most controversial features are the inclusion of Windows Media Player 8 and product activation. In this article, I'll look at the need for and the implementation of product activation in Windows XP.

What is product activation?
When a consumer installs a shrink-wrapped copy of Windows XP or boots a PC that's been preinstalled with Windows XP, the operating system will ask the user to activate the software. Although Windows XP will continue to operate normally for 30 days from the first boot or upgrade, it will cease functioning on day 31 until the software is activated. The activation agent of Windows XP uses the local hardware configuration and a one-way mathematical algorithm to create a "hardware hash key." This hash key is either uploaded to Microsoft via an Internet connection or called in to a product activation representative by the user. This one-way algorithm cannot be decomposed to return the users' hardware configuration, thus protecting the user's privacy.

The need for product activation
Microsoft designed product activation for Windows XP to eliminate the most common form of consumer-driven piracy--casual copying. Users typically violate the end user agreement in this way unknowingly, because they don't fully understand what they have committed to by purchasing the software. Many consumers pass around software CDs to share the way they pass around music CDs, unaware that one constitutes piracy while the other constitutes fair use. Industry trade groups estimate that over 50 percent of all economic losses due to piracy are the result of casual copying.

How does this affect enterprise customers?
Much to the chagrin of the conspiracy theorists, the inclusion of product activation in XP has minimal or no impact on corporate customers. Customers who acquire their licenses through volume licensing programs will not have to activate the software before installing it. Instead, they will be issued a Volume License Product Key (VLK) to use when installing products that require activation. The VLK can be used with Microsoft deployment tools like unattended setup or CD imaging so that users are never prompted to enter product keys during installation. VLKs will work only with the versions of Windows XP loaded on the Select CD or other volume licensing CD media. This prevents users from taking their VLK from the office and attempting to use it during the install of full packaged retail products on their home PC.

If you are an enterprise customer who is licensed to install Windows XP, you will get a letter from the Microsoft Activation Center in the next few weeks detailing how to contact the Activation Center to acquire your VLK. You should take serious measures to protect your VLK. If PCs outside your company start turning up with copies of Windows XP installed with your VLK, Microsoft can directly trace your VLK to those PCs.

How does this affect small-business customers and consultants?
For consultants who spend a lot of time reconfiguring their systems by adding or removing devices, activation can be a real inconvenience. Once the hardware hash key changes to the point that it no longer matches the prior generated key, you will have to call the Microsoft Product Activation centre to get a new key issued. Of course, this applies only to purchasers of full retail packaged products (and upgrades) and to new PCs purchased from a manufacturer. Since most small companies and independent consultants acquire their licenses through this channel, they will be affected the most by activation.

It's important to point out, however, that companies with as few as five PCs can qualify for product licensing under Microsoft's open license program. If you're a small company investigating your options for upgrading to Windows XP, you should look into buying these upgrades from a local MS reseller or from an online licensing source, such as License Online. This also may affect future PC purchases, since you'll want to buy PCs without any preinstalled software to take advantage of the open-license pricing and to avoid the requirements of product activation.

TechRepublic is the online community and information resource for all IT professionals, from support staff to executives. We offer in-depth technical articles written for IT professionals by IT professionals. In addition to articles on everything from Windows to e-mail to fire walls, we offer IT industry analysis, downloads, management tips, discussion forums, and e-newsletters.

© 2001 TechRepublic, Inc.

Advertisement

Talkback 2 comments

    Who pays costs for product act ...Anonymous -- 30/09/01

    Who pays costs for product activation?

    Are we now expected to work for MS without any compensation?

    The product activation policy imposes additional costs on the administrators, in terms of lost production time, every time changes to a computer are made.

    My personal prediction, based on my conversations with other IT professionals, is that Microsoft has done a big mistake as many now feel the need to evaluate alternatives.

    My issue with product activati ...Anonymous -- 09/05/05

    My issue with product activation - particularly where that activation locks the use to a specific PC - is that it effectively converts software ownership into software rental.

    To explain what I mean, if today I can purchase a piece of software that does not require activation, providing the hardware and OS required to run it are still working, in 100 years I could install and use that software. Literally, there is no "end date" on when I can install and practically use that software, if it is still useful to me.

    However, will Microsoft still be willing to activate my copy of Windows XP (or Office XP, etc.) in even 10 years time?

    This is not as silly as it may seem. I still use one piece of Microsoft software that I purchased in the early '80s - a brilliant Z80 compiler. If this proudct was subject to product activation, would I still be able to use it today? I don't think so.

Add your opinion

Latest Videos

Sponsored content

Power Centre - Content from our premier sponsors

Blogs

  • Jacquelyn Holt G'Day USA: Aussie start-ups head to America
    The G'Day USA: Australia Week campaign today announced the finalists for the Innovation Shoot Out event, which will see eight Australian technology start-ups travel to San Francisco in January 2010 to demonstrate the commercial viability of their products in the US.
  • Array All I want for Xmas is Telstra pricing
    Five consecutive days without broadband has led me to what seemed at the time to be an act of desperation: contemplating signing up for Telstra's 100Mbps cable modem service.
  • Array Sick of broken tender sites
    Some of the state governments desperately need to invest in more user-friendly tender sites so that looking for information on government tenders doesn't have to be a game of blind man's bluff.
  • More blogs »

Tags

Back to top

Featured