...when it comes to our partners, the people who make PCs, the people who make hardware, the people who build software, of course, our work with them is constant and ongoing. So, they're not surprised at all in the dimension of the things that we're doing; we're just working with them in a way that's specific to our different audiences. A great example of this is our enterprise customers, who do have multiyear plans. So with them, our salesforce is equipped to have this dialogue, to really talk about the future and the road map of our products. We think that for each of the audiences we have the kind of information that's required for them to act on it.
My question is, in the absence of information from Microsoft about where it's going, it seems like you have your competitor, in this case Apple, on the consumer front really defining Microsoft in the absence of Microsoft defining Windows out there in the marketplace.
Sinofsky: In a way that's a different question. That's sort of a question about how are we talking about our current products in the marketplace. I think that Apple has a very visible campaign, and we work with partners, and have a very different approach to how we're communicating our product. In a way, what I would say is Apple isn't really talking about where they're going, and that was the root of your question.
When you think about Windows, what does a good release schedule look like? We've certainly heard loudly from Steve Ballmer that he doesn't want to see a five-year time frame like there was between Windows XP and Vista. How often do people want a new Windows release, and what types of things should change from release to release?
Sinofsky: The way that I think of planning a release of Windows is — and Windows 7 will be no exception — we look at it as it's a major undertaking, and we're going to produce a major release of the product. Then what we do is we work on the plans, we get feedback from different partners at different times in the plans, and really the disclosure is when we start to talk about the information that's actionable and exciting about the product. The timing of it depends a lot on what we wanted to achieve, and you've certainly heard us, and we've been very clear, and will continue to say that the next release of Windows, Windows 7, is about three years after the general availability of Windows Vista, and we're committed to that, and we've signed up publicly to do that.
So, when Bill Gates was speaking in Miami, and said that Windows 7 was coming in the next year, was he referring to when the beta version would show up?
Sinofsky: What I think I want to say is what I just said, which is we said we'd be out there with a release of Windows 7 three years after the general availability of Windows Vista. We're excited; the investments that we have are really about producing a major and significant release at that time.
When you think about Windows, as the ecosystem and the installed base has grown so huge, it seems like the testing matrix and the list of possible interactions is so large that it's become very hard to change Windows. Do you think you can keep changing the operating system the way that you generally have, or does Windows reach a point where you want to basically take what Windows is today and run it in some sort of compatibility layer, and so you can really start fresh? I know that Apple a couple times in its history found itself wanting to do that.
Sinofsky: I look at it in a little bit of a different light. All of those IHVs (independent hardware vendors) and ISVs (independent software vendors)...I look at them as the key asset to the Windows and PC ecosystem. So, I don't at all look at them like a compatibility burden or challenge, to use the words that you used, but I look at it as well, that's the big asset that customers look to when they buy into a Windows PC. They say, hey, if I bought this printer five years ago, I want to keep using it, and I want to keep using it as part of my PC network. If I have this other piece of hardware, I want to keep using it. We do have to get better at the work that we've done, and, in fact, sometimes we make very, very substantial changes that are really multiyear bets.
A great example of that in Windows Vista is the work that we did on graphics. We did do exactly what you said would be very hard, which is...
Is it just me all did that really didn't tell us anything at all? I just spent 5 mins reading some guy going around in a full circle.