Since taking over the Windows development reins from Jim Allchin, Steven Sinofsky has chosen to keep silent about new products, but now in an exclusive interview, he spills the beans on Windows 7.
Last year, Sinofsky penned a blog to his Windows unit co-workers, explaining his public silence and urging them to follow his lead.
"I know many folks think that this type of corporate 'clamp down' on disclosure is 'old school' and that in the age of corporate transparency we should be open all the time," Sinofsky wrote. "Corporations are not really transparent. Corporations are translucent. All organisations have things that are visible and things that are not."
Sinofsky is breaking his public silence, slightly, to offer a few important details about 7 — he reiterated that it is coming by January 2010 — and to explain why he is saying so little publicly.
In an exclusive interview with ZDNet.com.au sister site CNET News.com last week, Sinofsky talked about how the new version of Windows is designed to build on top of Vista's architectural changes without adding things like new driver models that can increase compatibility challenges. Below is the edited, but still rather lengthy transcript, of the conversation.
Q: In contrast to the pre-release publicity for earlier versions of Windows, we haven't heard a lot about Windows 7. Why?
Sinofsky: We're always super anxious as engineers to talk about the work that we're doing. But on the other hand we really take seriously our responsibility of being part of the overall Windows and PC ecosystem. We want to make sure that when we do share information, that the information we share is accurate and reliable, and that we have in place the mechanisms for feedback such that the feedback is really taken seriously with respect to our plans. The reactions that we've had to some of the lessons learned in Windows Vista are really playing into our strategy of getting together a great plan for Windows 7, and working with all the partners in the ecosystem in a very deliberate way, such that the end result is a very positive experience for all of us.
How do you balance that with trying to make sure that people see a future in Windows worth investing in?
Sinofsky: Well, that's a great question. I think that when you say people, there are many audiences. What we're trying to do is be deliberate with each of the many audiences that we have to deal with, and give them the information such that they do see and share the optimism that we share for the future of Windows and the future of PCs. So, it's really an audience-specific type of question.
A lot of our readers are pretty passionate about computers, and we haven't heard as many reasons from Microsoft as we hear from your competitors about why people should be excited about the direction the platform is going in.
Sinofsky: I would talk about an example of the way that we see this playing out, which is the way that we've talked about Internet Explorer 8. With Internet Explorer, of course, we have a lot of enthusiasts or very activist people who really want to learn about the future of our browsers, and we put together a plan that had some really significant investments, and we started to talk about them when we felt like we could demonstrate that those investments were going to really pay off, and that they were going to be actionable. So, you saw us do the planning, come through with working with all the partners that we work with and the influentials in a very deliberate, very one-on-one kind of way, and then we started talking about it broadly. We were ready with a beta, and we were ready for people to really act on the work we had done, and provided us the feedback that we're actually ready to absorb and ready to put into action.
So, for the enthusiasts, who are really excited about Windows, well, first, I share their enthusiasm. And second, we're really going to focus on making sure that when we talk about the product, that they're getting information that is really what we're doing for the product.
Do you think that makes it hard for Microsoft and its PC partners in the interim, as they're trying to sell consumers on Windows at a time where we're hearing a lot of ads speaking negatively about Vista, particularly from Apple? Is that a concern to you?
Sinofsky: There are a number of elements of the question, and certainly what I would say is...
Is it just me all did that really didn't tell us anything at all? I just spent 5 mins reading some guy going around in a full circle.