Will Windows Vista SP1 drive adoption?

The first Windows Vista service pack may serve dual purposes for Microsoft: fixing the operating system's rough edges while simultaneously indicating that it's ready for mass adoption.

Microsoft initially downplayed the importance of service packs in an era where patches are easily available online. Also, the company urged businesses not to wait for a service pack to start testing and rolling out Vista.

Nonetheless, in announcing its plans to release Service Pack 1 early next year, Microsoft is noting that the milestone remains an important signal for some businesses that the operating system has reached a level of maturity.

Many analysts have consistently advised companies to hold off on Vista deployments until the first service pack's arrival.

"There's always a portion of the market that has that M.O. (modus operandi)," said Shanen Boettcher, a general manager in the Windows unit.

By talking about SP1, Microsoft hopes to sway some businesses that have yet to move forward in any fashion to start at least testing the OS.

"I would expect that we will see a little bit of an increase," Boettcher said.

Microsoft has said it expects businesses to move to Vista at twice the rate that they did with XP over its first 12 months. However, Al Gillen, an analyst at IDC, said that businesses seem to be moving at generally the same pace as with previous releases. "From what we can see, the adoption curve is running much like past releases," he said.

In part, that's because so much goes into upgrading the OS, Gillen said. Companies have to test it against their custom and packaged software, do security reviews, make sure they have enough machines capable of running the new operating system, and then budget for the hardware, software training and support costs.

"Customers drag their feet," Gillen said.

A few exceptions
While most businesses have yet to start deploying Vista in significant numbers, Microsoft is touting a few large companies that have started putting the operating system onto a sizable number of desktops. Infosys, for example, has 4,000 PCs running Vista now, with plans for 20,000 by year's end. Citigroup, Charter Communications and Continental Airlines all have more than 2,000 machines on Vista and plan to have 10,000 machines running the operating system by year's end.

"Yeah, there are some early adopters and Microsoft always parades them forward," Gillen said. "They are really the exception and not the norm."

Boettcher said that the adoption rate so far among businesses "is about how we expected it to be."

As for the company's goal of doubling adoption, he said, "It's still early to declare victory...All the signs are we are doing well versus our goal."

Gillen said that the timing of the service pack probably hasn't made a huge impact on when businesses move to Vista.

"If they had brought SP1 out in the first three to six months after the release, I don't think that would have dramatically changed the adoption," he said.

What's unclear is whether Service Pack 1 will help to dispel the notion that the operating system still has too many glitches and hitches to justify the effort of migration. Even some who were initially bullish on the OS, have lately criticised its trouble spots.

Microsoft says it now has better driver support and compatibility with existing software than it did at Vista's launch, which could help businesses justify making the move.

The company openly admits that the stars didn't align for a big-bang Vista launch --reminiscent of Windows 95's debut -- that it clearly hoped for. "Frankly, the world wasn't 100 percent ready for Windows Vista," corporate vice president Mike Sievert said in an interview at Microsoft's recent partner conference in Denver. "That has changed in a very material way in the past six months."

Gillen said it was good to see Microsoft also commit to a timetable for Windows XP Service Pack 3, which is due out in the first half of next year. "It's a nice indication that they are not trying to subtly coerce customers to move forward onto Windows Vista."

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Talkback 7 comments

    How to help Vista adoption Anonymous -- 31/08/07

    Being able to burn CDs would be handy.

    Question: Anonymous -- 31/08/07 (in reply to #320085318)

    Are you sure it's Vista getting in the way?
    Bumbling incompetence wouldn't have anything to do with it?

    unliklely Anonymous -- 31/08/07

    many leaders have stated that they will not look at vista until SP1. When they look at it, they will push it to SP2 unless something magical happens. The OS is terrible and the last thing you want to happen is roll out an OS that stops people doing what they need to do. Vista already has a bad reputation and unless SP1 patches out MS and their poor attitude toward consumers then its going to be very hard!

    Leaders? Anonymous -- 31/08/07 (in reply to #320085320)

    Oh glorious IT leaders! We look to you for direction!

    Very sad Bruce Dickson -- 31/08/07

    If MS hadn't already locked in the market with their marketing/licencing tactics in the 90s the industry wouldn't have bothered with Vista (Who's excited about it other than MS?). Most people are just getting it with new PCs or upgrading to the next version churned out of MS.

    Isn't it a sad state of affairs if people/MS/the media are getting excited about a service pack? What happened to innovative products that work at launch time? It wouldn't happen in any other industry?

    Can you imagine if GM/Holden released a car that was a copy of a competitors, cost more (from the customers perspective to use eg. hardware) and didn't work properly. Then a year later they say they've fixed the glitches so get ready to be excited again - They would be a laughing stock? Why should MS be viewed any differently - esp with all the billions put into product development (or was that developing marketing products?)

    What is it with the car analogy? Anonymous -- 31/08/07 (in reply to #320085324)

    Everyone does the car analogy. Well, let me help you out:
    If it were valid, the following things would happen:
    Holden (MS) would deliver 1 new car every 3-5 years which was fairly different, Ford (Apple) would deliver very similar cars each year, and they would both send you new parts to those cars once or twice a week (never heard of Apple Update? It's exactly the same as MS update, only it's from Apple).
    And Daewoo or Lada (Linux) would be giving cars away every six months that no one used anyway.
    My real point is this: Software isn't cars!!!!!!!

    Vista has left a bad taste Anonymous -- 31/08/07

    I've started migrating over to Ubuntu, from XP Pro. I tried Vista Ultima, found it so slow and unresponsive that I would need a hardware upgrade. Whereas going from XP Pro to Ubuntu is like oh, so much more gutsy and fast.

    Yes its hard to get your head around Linux as a windows immigrant, and there are a few hours of configuring to do, but its just amazingly oh so much more powerful.

    What do I mean, you can have more applications running at the same time, browse network drives with no noticeable slowdown. You can keep loading more apps, and the system doesn't take any longer to load.

    Oh so cool.

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