Sony bites music bullet, opts for Apple compatibility

By Greg Sandoval, CNET News.com
11 May 2006 08:28 AM
Tags: apple, walkman, atrac, aac, ipod, mac, format, sony
The latest example of Apple Computer's dominance in digital music is Sony's move this week to make its own music management software compatible with Apple's audio file format.

The behemoth Japanese conglomerate, which once controlled the portable music market, announced on Tuesday that the company's data compression technology would be compatible with a number of rival formats, including Apple's AAC.

In the past, Sony has fiercely held to its own Atrac system. By switching to a technology that supports AAC, Sony appears to be acknowledging Apple's dominance in the digital music playing market, say analysts.

"That's a big change for Sony," said Shaw Wu, an analyst with American Technology Research. "But it's not surprising. Competitors keep trying to stop Apple, but the company's market share just continues to grow."

Calls to Sony were not returned on Wednesday.

Sony's new management system will allow iPod users to swap some of their music to a Sony Walkman, but only songs they ripped from CDs.

Music downloaded from Apple's iTunes music store is prevented from playing on non-Apple devices by Apple's digital rights management technology.

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Talkback 1 comments

    AAC is not Apple's Audio format Anonymous -- 12/05/06 (in reply to #120134191)

    Apple USES AAC, but AAC IS NOT an Apple proprietary format. Get your facts straight!

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