Sandals and ponytail set cramp Linux

The lax dress code of the open-source community is one of the reasons behind the software's slow uptake in commercial environments, says former Massachusetts chief information officer (CIO) Peter Quinn.

Quinn, who played a key role in rolling out 50,000 open-source desktops in his home state of Massachusetts in the eastern United States, said "appearance matters" when trying to convince business decision makers of the merits of open-source software.

He pointed to the "sandal and ponytail set" as detracting from the business-ready appearance of open-source technology and blamed the developers for the inertia for business Linux adoption.

"Open source has an unprofessional appearance, and the community needs to be more business savvy in order to start to make inroads in areas traditionally dominated by commercial software vendors. [Having] a face on a project or agenda makes it attractive for politicians [to consider open source]."

He went on to suggest that while the open-source community was slowly beginning to come to terms with the need to dress for success, it was a "huge education process".

In terms of public sector implementation, Quinn said political considerations in the United States had prevented many technology workers from going public about their support for open-source software solutions and projects being undertaken across government.

In Australia to speak at the inaugural LinuxWorld Conference and Expo in Sydney this week, Quinn told journalists: "I can't mention [the people by name], because as soon as you mention them they get their heads taken off".

"I think there's something going on in every agency in every [US] state," he said. "Whether the CIO knows it or not, that's a different thing. I think almost everybody, they say, 'It's not happening at my shop, I promise you', but when you [go] to their shop, it's happening. So I think it's happening everywhere, but there's varying degrees."

The culture of fear was exacerbated by the fact this was an election year in the US.

Quinn, who faced plenty of scrutiny over his support of the OpenDocument standards-based office document format, said proponents of open source in government faced formidable opposition from vested interests if they went public.

"When you think about the lobbying power and the cash that's available for opponents of open source and opponents of OpenDocument, there is a significant amount of money and resource that people can and will bring to bear," he said.

However, fear of reprisal was not the only reason why open-source software had not been accepted more greatly.

Quinn also blamed the leaders of technology departments for not communicating the benefits of open-source software to their businesses effectively.

"I blame the IT community, I blame the IT leadership, over and over and over again, about their inability to articulate correctly the business opportunity that we've got here," said Quinn.

"[I blame them] for not understanding what it is that they do, for spending too much time talking and thinking in technology terms and not thinking in terms of business terms."

Massachusetts' adoption of the OpenDocument format was seen as a watershed decision by open-source evangelists. The decision, made to ensure archived documents would be interoperable between systems over many years, had effectively shut out Microsoft, which did not support the OpenDocument format.

(Redmond this month joined a committee that has a key role in the ratification of the OpenDocument format as an international standard, although observers are speculating as to the reasons why.)

Microsoft's decision not to support the format had been a "strategic mistake", according to Quinn, who had encouraged OpenDocument advocates around the world to band together.

Quinn left his Massachusetts CIO post in January, after he was investigated for unauthorised trips to conferences. He was subsequently cleared.

"You can only stand in the public arena for so long and have mud thrown at you," he said.

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Talkback 32 comments

    sandals and ponytailstony -- 28/03/06 (in reply to #120131727)

    What a complete w_nker.

    For sureAnonymous -- 28/03/06 (in reply to #120131728)

    I agree totally. Man, if this is what our leaders in the I.T. industry are like then we are surely going to wrong direction. Who cares what people wear or look like. it's xenaphobes like this that make our society a bad place to live. imagine if everyone looked down on someone who dressed diffrently. I dont care what people say about professionalism or anything like that, if they can't see past what you look like on the outside as far as i'm concirned you should be treated with just as much contempt.

    Oh and by the way, i hate sandles, i dont have a pony tail and im not a Linux geek.

    A bit earlyAnonymous -- 29/03/06

    April 1 is on Saturday.

    Was this written in a Microsoft PR office?AC -- 29/03/06

    This story reads like something from 1996 - or Microdoft FUD. The reality is that Linux, and KDE, are steadily taking over the desktop (having long since won over the server market). In five years. Microsoft Windows will be just a bad memory.

    WTF?!?!?Anonymous -- 29/03/06

    I work at a major US state university. Lots of the sysads here have ponytails and wear sandals. Our campus IT infrastructure pretty much runs on Linux, and has for years, and the folks with the appearance this clown is talking about are as professional as they come.

    I'd say that the difference in our culture with the private sector is that, as an organization, being civil service and whatnot, people who apply for jobs as CIOs here actually have to have real experience in IT. Therefore, we are a lot more amenable to open-source software.

    he has got it upside down!macc kleintosh -- 29/03/06

    The perception of what a professional looks like is faulty. And well worth learning about it. This would remedy a lot of other problems with so called "professionals" as well.

    Guys - Peter Quinn is on YOUR side!!!Anonymous -- 29/03/06

    This is all about perception and politics - both office and electoral. What Mr. Quinn is saying is that it's hard to pitch Open Source to Chairmen of the Board and to CEOs when the "perception" of Open Source is ponytails and sandals.

    I don't like it; Peter Quinn doesn't like it; Linus Torvalds doesn't like it - but don't expect to make a marketing pitch to senior execs in traditional, staid corporations, or especially <Government>, without looking the part. It's all part of the emotional appeal - and believe me. the best technology does not win the day: it's the perceived benefits to the stakeholder. Decisions are made every day in management based on insufficient data - don't bias it any worse than it is by "reinforcing" existing negative biases.

    Turn the argument on its head: If you're the owner of a board shop (skate or snow - doesn't matter), who'd you rather buy product from: someone who talks your language and dresses like you, or someone who looks like he just stepped out of a 1970's IBM Sales Training program?

    Thought I was aloneCatherine Taylor -- 29/03/06 (in reply to #120131736)

    I was beginning to think that I was alone in thinking that this was a great article. The importance of appearance cannot be overstated, like it or not, it is the way the real world works outside the hallowed halls of academia.

    Have you left your closet lately?Anonymous -- 31/03/06 (in reply to #120131749)

    I have been in the SW development/IT industry for 2.5 decades. The CEOs wear ties and slacks, the sales guys where ties and jeans, the FAEs and trainers wear collared shirts and jeans, the engineer wears what he wants - often he's doing his work from his couch in his underwear while watching SciFi and drinking his bottled water.

    Thought I was aloneCatherine Taylor -- 29/03/06 (in reply to #120131736)

    I was beginning to think that I was alone in thinking that this was a great article. The importance of appearance cannot be overstated, like it or not, it is the way the real world works outside the hallowed halls of academia.

    Freedom is an equal-opportunity employerxoddam -- 29/03/06 (in reply to #120131750)

    With respect, you and Peter Quinn are mostly wrong. There is no need for Free Software's leading lights to wear ties and shiny shoes. There is nothing to be ashamed of!

    The fact is, Free Software already has, and has had for a long time, 'respectable' suit-wearers at places like Bell Labs, Digital/Compaq/HP, in academia and the courtroom. Legal geniuses like Lessig and Moglen are suit-wearers (and in other countries would be wig-wearers) extraordinaire.

    That intelligent but bureaucratic stuff-shirts like Quinn himself consider themselves part of the Free Software movement is a testament to the fundamental value of freedom, no matter where in the world you might live, what you wear, or what time of day you eat breakfast.

    Freedom does not discriminate on the basis of race, disability, religion, sex, sexual preference or sartorial habit.

    Dress as you please and get some free software today!

    True trueSherry -- 31/03/06 (in reply to #120131736)

    You're right - he IS on your side.

    Its not about if you like suits or not. And its certainly not about limiting your creativity.

    Its about presentation.

    For all you techno geeks out there - think of it like 'usability' or 'interface'. Software that looks ugly and is clanky and hard to use doesn't sell. Ditto for the way that YOU look.

    Techies have always struggled to communicate in business terms - in the same way that business people have struggled to communicate in technical terms. Both sides need to work together to bridge this gap.

    *edit*Sherry -- 31/03/06 (in reply to #120131891)

    Sorry - I clearly didn't have my brain switched completey on - and I *know* that someone will pick up on this.

    By 'sell' I meant 'distribute' or generally be used. I didn't mean 'sell' in the $$$ sense.

    Also - techno geeks is also the wrong phrase to use. I just mean it non-offensively to programmers, IT departments, those generally in favour of open-source etc. So dont get your knickers in a knot.

    I don't like itAnonymous -- 03/04/06 (in reply to #120131736)

    "I don't like it" .. although you are possibly unaware epitomises the narrow-mindedness of the opinion you espouse.

    Look up Pauline Hanson next time you visit one of those pony-tail-wearing-sandal-befooted "unix guys" websites like Wikipedia or Google. "I don't like it" was her famous whine, stickered to everything from equal rights to environmentalism.

    Good riddance to bad rubbish. If ponytails keep people like that away, I'm wearing one. People can wear suits if they like. Some do. Some don't. Some who don't, wear them anyway. That is sad.

    Shoes are as bad for my feet as typing is for me wrists. I'd like to keep both to the minimum necessary. But because of people like you, I will wind up with curly toes -- with any luck not as badly turned as my Grandmothers, one who needed surgery to stop her falling face-forward, the other cannot walk more than 30m. And I work in one of those progressive places where suits are not enforced.

    Stupid stupid stupid.

    When you look around the world, do you only see suit-wearers? Do you imagine anyone not in a suit cannot be taken seriously? We think you are funny and your habits quaint, there is nothing wrong with that. But please do not try to enforce them on us. We are sick of it.

    Yes and noUdo Schuermann -- 29/03/06

    Free/Open Source Software (FOSS) has come as far as it has based on merit, not image. Anyone who is distracted by and chooses appearance over merit deserves what they get (shiney crap).

    Granted, merit vs. appearance may not have to be a tradeoff, but I'll have someone else wear the suit and let me focus on what's *really* important.

    Suits suck.

    Sounds like...MADj -- 29/03/06 (in reply to #120131737)

    ...someone just signed up to be the "face" of FOSS. Mr. Quinn, I say keep your suit on and keep speaking about the benefits of Open Source....please?

    Whatever it takesAndy Goss -- 29/03/06

    Leafing through Linux Magazine I see no ponytails, not even long hair (on the men), and the only beard is in a cartoon. But most of these people are European, maybe fashions are different in Massachusetts
    This week's picture in my desk diary is of a hunter, up to his neck in water, with his head inside a large stuffed bird. Moral: if you are hunting suits, wear a suit.

    Sorry, we're not in it for the money.Anonymous -- 30/03/06

    I really don't think he gets it. We don't need to look fancy, we don't care. If you don't like they way we look, fine go back to paying millions on crappy software, and enjoy the fancy suit the new IT guys from Microsoft wear. Becuase they aren't going to know skwat, but at least they look nice, right?

    What happened to this article?Adam -- 31/03/06

    I got lost after the first paragraph. I was expecting another article whining about how linux should do this and linux should do that in order to get world wide domination (which is WAY off of its target). But I get to the second paragraph and this article takes a 180 degree turn and starts debating politics and open source format in government!
    Lets learn some basic journalism here and stick to the topic.
    As well, can we PLEASE stop writing article after article claiming that the author knows the "Silver Bullet" that will make Linux a success. NEWS FLASH, linux IS a success.

    Don't choke creativity with a rag on MY neckAnonymous -- 31/03/06

    Art, that's what is coming from the open source communities. If you stifle the artist then the art suffers. If you need a 'front-man' with a rag tied around his neck to present the art - well then HIRE ONE. Don't enforce the cramped narrow-minded old-world representation of acceptability onto the new-world innovators.

    Don't choke creativity with a rag on MY neckAnonymous -- 31/03/06

    Art, that's what is coming from the open source communities. If you stifle the artist then the art suffers. If you need a 'front-man' with a rag tied around his neck to present the art - well then HIRE ONE. Don't enforce the cramped narrow-minded old-world representation of acceptability onto the new-world innovators.

    duhAnonymous -- 02/04/06

    how fascist!

    image over substanceAnonymous -- 02/04/06

    Professional appearance and polished corporate political skills often accompany mediocrity, self-seeking, non-commitment to integrity, if not outright willful incompetence.
    Over time the people who are committed to doing the right thing AND doing it competently are driven out by the ugly politics and image professionals who are busy doing anything BUT real work. This loss of substance is only aided by lumping people together as "ponytail and sandals".
    It would be smarter if we learned to tolerate and accept differences and overlook appearance, and focus on what people really have to offer. The emotional hooks presented with purpose on the outside are reliably misleading.

    Microsoft SuitJohn -- 05/04/06

    A Microsoft Suit is usually a polo shirt, sometime collar and tie but almost never a suit. You must have meant the IBM Linux sales guy, suit's are mandatory there

    WhingersAnonymous -- 05/04/06

    It's great reading all the geeks replies with the usual tree hugging "look past the visual, man". You are proving the point Quinn was making and show you guys have nothing to do with big business and the movers and shakers of the IT world. Image DOES count. End of story. Try walking into a tender meeting wearing nothing but speedos and see how far your solution gets. Then try walking in wearing a nice suit (or something else appropriate for that particular corporate environment) and see the difference.

    and you've just proved a complete lack of knowledge of IT industryAnonymous -- 06/04/06 (in reply to #120132203)

    ... and you've just proved you have a complete lack of knowledge of the IT industry, or you would agree that people hiring serious IT staff don't look at the dress code as the most important aspect and probably don't rate a suit above tidy casual dress and good hygiene.

    In fact many suit wearers smell bad, as, I think, we all know.

    Only superficial corporate-wannabe's with no IT experience hire their IT based on appearence, and those people get rewarded justly when they are landed with a big bill for a crap piece of software.

    Again, wearing a suit doesn't rule you out of being a good worker, it just isn't a good measure of skill or professionality -- in any field.

    So there is a dead-end culture where this is not understood, but life goes on in the rest of the world. You delude yourself if you think suit wearers do all the work in the world.

    Oh reallyAnonymous -- 07/04/06 (in reply to #120132265)

    Well let me fill you in on how MY little corner of the IT industry works. IT professionals don't sit in the back office punching away on keyboards where I work. Most IT professionals I know actually work on site with the client or have regular face-to-face client contact. Therefore when hiring them, presentation is AS IMPORTANT as skills. We don't want gurus who are social retards, nor do we want to present to a new client a guy wearing sandals and a pony tail, no matter how much we can boast to them about his skills.
    Somehow I get the feeling that YOUR corner of the IT industry is your computer desk in your bedroom.

    Oh reallyAnonymous -- 07/04/06 (in reply to #120132265)

    A little myopic don’t you think. Lets get real - the vast majority of IT workers in the world do not see the customers, in fact most of them sit in India, the Philippines or China etc. while the eventual end-users are thousands of miles away. So I don’t think they give a hoot about what they wear, as long as the work is good quality, on time and within cost restraints. On the other hand the less numerous, but more noticeable IT workers who face end-users on the home front have to give serious consideration to customer expectations. Not wearing a suit to a meeting with an American, Japanese or some Australian bankers will see you without a commission or fee. However my experience is that the vast majority of IT buyers these days are more interested in results than style. But trying to identify who will be offended by what is a tough call, so some IT people, perhaps those who lack some confidence in their "product”, tend to steer to the conservative dress and manner. And then again I know cases where major contracts were won because the "non-conformist" provider was considered more likely to produce something with "edge" and that competitive edge is what the customer wanted. Ignore the old "horses for courses" adage at your bonus's peril.

    The suit wearers were busy selling their souls to Microsoft..Anonymous -- 08/04/06

    The suit wearers were busy selling their souls to Microsoft while the long hairs were writing linux. And look what the long hairs have accomplished! Linux people should stick to their ideals and keep doing exactly what they are doing.

    If business people are stupid enough to choose their employees or their software on the basis of hair length will get the awful systems they deserve and their businesses will suffer accordingly.

    Businesses that make intelligent technical decisions will end up with good systems for their business and do well.

    The suit wearers were busy selling their souls to Microsoft..Ben -- 08/04/06

    The suit wearers were busy selling their souls to Microsoft while the long hairs were writing linux. And look what the long hairs have accomplished! Linux people should stick to their ideals and keep doing exactly what they are doing.

    If business people are stupid enough to choose their employees or their software on the basis of hair length will get the awful systems they deserve and their businesses will suffer accordingly.

    Businesses that make intelligent technical decisions will end up with good systems for their business and do well.

    Generational Drift and AutismAnonymous -- 08/06/06

    The 'Linux Community' is its own worse enemy. If you have ever had the displeasure of asking anyone for any kind of help on Efnet IRC #linux you will know what I am talking about. They are up there with the most snide, arrogant, autistic, insular, rude and anti-social people on the internet.

    The only way Linux is going to take its rightful place is by the work of corporations. Look at Compiz. It totally tranforms your desktop experience into something approaching OSX. Who is responsible for it? Novel. For years we have been begging developers to work on the GUI and documentation, but instead, they, in their autistic genius, keep hacking away at TWO different competing desktops, insanely stupid home brew browsers and everything else that no one needs except a few propeller heads.

    Linux is STILL missing a decent installer. This is abaolutely absurd. Not only will no one stump up to fix it, but when someone makes a noble effort, like autopackage, idiotic developers will not use it! Instead, they play pathetic factional turf wars over distributions; it is symbolic of the duplication of effort and waste of man hours that there are so many distributions. Its totally stupid, counter productive and the reason why linux is being held back. We need one desktop and one distribution. We need Compiz. We need one installer. Linux developers need to grow up and stop fighting each other, stop duplicating effort and realize that their common enemy continues to gain ground while they bicker over toy software.

    It has been over ten years since I tried my first linux distro, Red Hat 'Picasso'. The situation has improved dramatically. Nautilus (which cost 11 million to develop) is the filemanager. Compiz has transformed linux into something thats actually pleasant to use. Firefox came from big business...everything good about linux today, everything that will help drive mass adoption, is coming not from the pony tail brigade, but from big money like IBM and Novel.

    Now, watch the autistic replies to this roll in; you havent seen XYZ, or 'linux is not the desktop, its the kernel' blah blah blah, blather blather blather. The point of what I am saying is true; if all the wasted effort of developers world wide were turned to one distro and one desktop and the accompanying tools and documentation we need, linux would be propelled at a speed orders of magnitude faster than it currently is chugging along at.

    What will probably happen is that a businessman will cotton on to linux, employ 500 developers in india to get the job done, and the generation of ponytailers will be left behind, as this new, india developed linux takes over the entire world. Who cares where it comes from - we just want the best possible linux, and if the pony tail brigade wont, in their autisic haze, listen to criticism, then we will have to 'go elsewhere'.

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