Excite was an early competitor to Yahoo. It tried to be the next Yahoo by becoming an ISP and portal as well as a search engine. Excite merged with @Home and subsequently cratered. It was ultimately acquired by Ask.com.
This is Excite's home page from October 1996.
Credit: The Wayback Machine
Hahaha altavista! I remember when the porn site bought "atlavista" - if you spelt the search engine wrong - you got free porn!
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looksmart? I'm sure there's a guy in parliament who made his money out of it before the dotcom crash