Microsoft has announced that has scooped up Multimap, a United Kingdom-based mapping service.
The software maker didn't say how much it was paying for the online mapping company, but said the unit should help in the company's broader Virtual Earth and search efforts.
"Partnering with Microsoft gives us a world of new opportunities to build our mapping services into new technologies and applications," Multimap CEO Jeff Kelisky said in a statement. "As one of the world's foremost technology brands, Microsoft is in a position to bring even more value to the Multimap service and give people everywhere new, exciting and fun ways to get from point A to point B."
The move is Microsoft's latest in a series of purchases this year, including its $6 billion buy of Aquantive, the company's largest-ever acquisition.
whatever google does we'll do too because they are doing well.
Your own ideas and licensing model for that matter have well and truely dried up, microsoft.