Google soups up search toolbar

Google on Wednesday released a fresh version of its Web-searching toolbar with a trio of new utilities.

Available free in beta at Toolbar.google.com, the downloadable software lets people search the Web from a static box on the Internet Explorer Web browser and block annoying pop-up ads.

Version 3 of the software also lets people automatically check their spelling in Web forms; translate words in English into several languages; and add Web links to certain plain text. For example, an address could be enhanced with a hypertext link to its location on a map, with a click of a button on the toolbar.

"All these features add up to less cutting and pasting," said Marissa Mayer, Google's director of consumer Web products.

The software joins a float of new toolbars from mainstream and niche Internet companies alike. Many such companies are trying to ingratiate themselves on consumer desktops for marketing purposes. Google, for example, makes money from sponsored listings that appear after people perform a Web search, whether it's from the desktop, the browser or its own site.

Last week, Yahoo introduced a version of its search toolbar for the Firefox Web browser, which has quickly become a contender to Microsoft's dominant IE. Mayer would not comment on whether Google is developing a version for Apple's Safari or Firefox Web browsers, but the search giant in recent months has developed deeper ties with the Mozilla Foundation, the open-source group that created Firefox.

Google's newest toolbar will be in beta for two months, Mayer said, and will then be released more widely. Mayer indicated that the application does not follow Google's more limber policy on Web betas, which can last for several years.

Talkback 0 comments

Latest Videos

Sponsored content

Power Centre - Content from our premier sponsors

Blogs

  • Brad Howarth The key Topik is always money
    One of the big problems of the internet is that is practically impossible to keep up-to-date on preferred topics. You can limit your sources, but this can mean missing a lot of valuable data.
  • Array Do we need the legislative blackmail?
    Virtually everyone in the telecommunications industry has their say in the Senate Standing Committee's public hearing into the pending legislation to split up Telstra, in this week's Twisted Wire podcast.
  • Array Give Tax a break for a Change
    Considering the circumstances the Australian Taxation Office's (ATO) Change Program has been operating in over the last few years, it really hasn't been going too badly.
  • More blogs »

Tags

Back to top

Featured