Google exec challenges Berners-Lee

A Google executive challenged Internet pioneer Tim Berners-Lee on his ideas for a Semantic Web during a conference in Boston on artificial intelligence.

On Tuesday, Berners-Lee, the father of the Web and the current director of the World Wide Web Consortium, gave the keynote on artificial intelligence and the Semantic Web at a conference sponsored by the American Association for Artificial Intelligence (AAAI).

He said the next stage of the Web is about making data accessible for artificial intelligence to locate and analyse. A Semantic Web, a Web with linked data easily readable by machines, would make available more knowledge for reuse in serendipitous applications by people and organisations who are not the ones who originally created or published the information, Berners-Lee said.

The speech covered Berners-Lee's known proposal for Web developers to use semantic languages in addition to HTML. He stressed the importance of using persistent URIs (Uniform Resource Identifiers) and RDF (Resource Description Framework) for identifying information. Consistent use of these specifications, said Berners-Lee, will allow the Semantic Web to maintain the collaborative nature the World Wide Web was originally intended to have.

At the end of the keynote, however, things took a different turn. Google Director of Search and AAAI Fellow Peter Norvig was the first to the microphone during the Q&A session, and he took the opportunity to raise a few points.

"What I get a lot is: 'Why are you against the Semantic Web?' I am not against the Semantic Web. But from Google's point of view, there are a few things you need to overcome, incompetence being the first," Norvig said. Norvig clarified that it was not Berners-Lee or his group that he was referring to as incompetent, but the general user.

"We deal with millions of Web masters who can't configure a server, can't write HTML. It's hard for them to go to the next step. The second problem is competition. Some commercial providers say, 'I'm the leader. Why should I standardise?' The third problem is one of deception. We deal every day with people who try to rank higher in the results and then try to sell someone Viagra when that's not what they are looking for. With less human oversight with the Semantic Web, we are worried about it being easier to be deceptive," Norvig said.

"While you own the data that's fine, but when somebody breaks and says, 'If you use our enterprise system, we will have all your data in RDF. We care because we've got the best database.' That is much more powerful," Berners-Lee said. To illustrate his stance, he used the example of bookstores initially withholding information on stock levels and purchase price but then breaking them as others did.

Berners-Lee agreed with Norvig that deception on the Internet is a problem, but he argued that part of the Semantic Web is about identifying the originator of information, and identifying why the information can be trusted, not just the content of the information itself.

"Google is in a situation to do wonderful things, as it did with the Web in general, and add a whole other facet to the graphs -- the rules that are testing which data source. It will be a much richer environment," Berners-Lee told the search giant executive.

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Talkback 4 comments

    Do you have an editor? Anonymous -- 19/07/06 (in reply to #120138347)

    Do you know what TBL and PN were talking about? Could you have captured their quotes more poorly and with less context? This has to be one of the most poorly written "professional" articles I've read. Back to the blog world, Cythia.

    Well... Anonymous -- 19/07/06

    ... they could start with factorizing WikiPedia into data providers and reviewers. Who do those guys always want to start with all of the web? What I mean is that: let individuals provide the data. You would then have additional files describing the linkage of the data snippets like "is a derivative work of" or "is the meta-data file for" etc. Using links like the latter one would remove the need to use special formats like HTML and would let you store documents on the web as they are and without special CMSes. The review thing could then consist of a WikiPedia online website exactly like we already know it: the data handling part could be done totally seamless and the user decide which data snippets are rejected and which not.

    That would also allow to easily create more advanced WikiPedias incldung additional information and, maybe, also alternative descriptions of specific subject (like introductions to maths etc.).

    Wikipedia 3.0: The End of Google? Marc Fawzi -- 21/07/06

    This article about the Semantic Web (Wikipedia 3.0: The End of Google?) which I worte on 6/26/06 reached 650,000 people according to Alexa.com.

    It was followed by several analysis on why Google stands to lose from the emergent Semantic Web, as P2P AI eventually disrupts the central search engine model.

    You can find all relevant articles in the "Web 3.0" section on the Evolving Trends blog on Wordpress. (http://evolvingtrends.wordpress.com)

    Marc

    Google exec challenges Berners-Lee Robert Ray Hedges -- 23/07/06

    http://www.google.com/ copy/paste
    taking over internet search

    Today July 22, 2006, while it lasts, my page is on top and is a call for physical immortality as the purpose of the internet.

    The 94 million children that humanity is creating to Die this year deserve a BETTER FUTURE than that.

    What will YOU do to help?

    keywords are: Taking Over Search, Internet, Google

    Thank You!

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