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I ditched AdSense about six months ago. It is a joke. It comsumes square kilometres of webspace and pays so little that if Google paid cash for each clickthrough you'd be paid in 1913 quarter pennies. It's a rort and unless your site scores millions of hits per month then it is impossible to get value for money from it.
Naturally, Google get hoity toity if you own a site that takes patronage away from theirs and this seems to be why Ecocho is in hot water.
Since when does a phrase with words to the effect of "use my search engine" equate to a breach of AdSense rules? Maybe this report needs to be clarified but I don't see anything that relates to Ecocho asking users to click their ads.
I will finish by saying that I once received a warning from Google about clicking my own ads. It's funny that this occurred at a time when I didn't even have the Internet available to me. In addition, they were not interested in hearing my explanation that someone else had clicked all the ads (and also attacked my site with dummy visits at the same time).
I jumped before being pushed. Google is a boil on the Internet's backside and they are a very cantankerous company to deal with.