Destra launches online music catalogue

By Staff writers, ZDNet Australia
15 December 2003 11:20 AM
Tags: carosa, music, online, destra, writers, domenic, staff, emi
Digital rights management provider Destra has re-launched its online music service, making just under 100,000 tracks available via a series of online retail partners for AU99 cents and above per song.

Destra's chief executive officer, Domenic Carosa, said online digital music owned by major music companies such as EMI and Festival Mushroom Records would be offered via Destra's partners -- sanity.com.au, hmv.com.au, jbhifi.com.au and chaosmusic.com.au -- in time for Christmas.

The company plans to have more than 500,000 tracks available by mid-2004.

According to Destra, the music is available in the Windows Media Player format and includes technology that will allow customers to copy the song onto a compact disc three times, as well as to a portable media player.

Destra claims the technology will not allow the tracks to be transferred to "pirate Web-sites".

EMI's chief operating officer, Paul Robinson, described EMI Australia as "totally committed to making [its] extensive music catalogue available in a legal digital format and [has] been working hard to make this happen".

Destra has also forged an agreement with its partners to allow customers to redeem pre-paid music vouchers via their Web sites over the next 90 days.

Carosa said the company had negotiated access to more than 10,000 retail outlets Australia-wide, giving under-18s -- the largest consumers of music -- the opportunity to purchase online music without needing to use their parents' credit-cards.

The vouchers work in a similar way as pre-paid mobile phones.

The announcement comes as the music industry steps up its campaign against online copyright infringing activities, with the Internet service providers who host Web-sites associated with piracy firmly in the sights of its investigations arm.

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