The service will help provide information on towns, regions and individual tourism attractions and will also divert customers to travel agents to make bookings.
The WA virtual call centre requires users to indicate the name of a destination before they're transferred to a local visitor centre rather than the Perth visitor centre, which currently handles the bulk of calls.
Telstra's telephone directory assistance service suffered a stack of criticism after it turned to voice recognition software recently - with many users finding that their request was not recognised and operator intervention was needed to complete the service.
Tourism officials are confident the technology will be more warmly received by travellers.
-Testing of the system has achieved great results," acting chief executive officer of the Tourism Commission, Richard Muirhead, said.
-The virtual call centre is taking between 300 and 500 calls, seven days a week and is achieving a 94-95 percent recognition rate," he added.
The technology, developed by SpeechWorks International, has been trialed for about four months and cost around AU$120,000 to implement.
-The beauty of this system is that our customers won't have to repeat their inquiry several times to different operators, " Muirhead said.
-We are proud to be at the forefront of this new technology, which has been designed to provide outstanding customer service," Muirhead said.
