Some marketers gather information about you in much the same fashion, a degree at a time. Then, before you know it, your privacy is fried.
Consider the convenient lure of self-printed e-tickets.
Now Ticketmaster Online and
But dot-calm down. Before you take the bait, consider the price you'll pay for this convenience -- in terms of personal privacy.
According to Tom Stockman of Ticketmaster, bar codes on your self-printed e-tickets will contain, at a minimum, information about:
Ã,Ã, •Ãƒ,Ã, who you are,
In addition, those bar codes can have a host of other details, depending upon what the event's promoters want to know. Information such as:
Ã,Ã, • how you paid for the ticket,
You get the (grim) picture.
Another hurdle facing e-tickets: Skeptics warn that home-printed tickets may be easier to forge, and they question whether vendors will invest in expensive technology to spot phonies.
Already,
My guess is that e-ticket providers will try to sell you on the convenience of their new service ... and leave out the part about your privacy. So just remember the frog.
Ã,Ã, • what seat you're in, and
Ã,Ã, • the location, date and time of the event you are attending.
Ã,Ã, • whether you are a VIP club member,
Ã,Ã, • whether you are a patron of the arts organization involved,
Ã,Ã, • and if you also bought a T-shirt or other souvenir with your ticket purchase.
