Sucks.com owner wins domain case

A message board operator and pornographer who's registered hundreds of domain names has won the rights to keep Michaelbloombergsucks.com.

It bucks a trend that usually favors trademark holders in disputes involving the word "sucks."

A dispute resolution panel has refused to turn the domain name over to financial news service Bloomberg, which means that Dan Parisi, who also runs the porn site Whitehouse.com, will continue as owner.

Parisi owns about 700 domain names containing the word "sucks," including Microsoftsucks.com and Chinasucks.com.

Typing in those Web addresses redirects surfers to the Sucks.com message board, where they can complain about a variety of organisations and people, including corporations, governments and CEOs, such as Michael Dell.

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