No new Apples in the barrel

By Ian Fried, Special to ZDNet
22 August 2001 08:46 AM
Tags: apple, expo, paris, year, new
Apparently looking to quash rumours before they start, Apple Computer said Tuesday that it won't launch any new hardware next month at the Apple Expo Paris.

Apple CEO Steve Jobs outlined in a statement the topics for his keynote address at the European event on September 26.

"My keynote will focus on Mac OS X v10.1, the super-fast new version of Mac OS X, and our revolutionary new iDVD 2 software, which lets users create their own custom DVDs that can be played on consumer DVD players," Jobs said in the statement. "This has been an incredible new product year for Apple, so we don't plan to launch any new hardware products in Paris this year."

Such an announcement is unusual for Apple, which typically tries hard to keep the topics of keynotes secret. But it comes after last month's Macworld Expo in New York, which brought new Power Macs and a minor upgrade to the iMac, but largely failed to live up to expectations.

Apple watchers had hoped that a long-rumoured flat-panel iMac system might make its debut before year's end. Apple Expo Paris and Seybold Seminars in San Francisco, slated for the same week in September, are the only major Apple events scheduled before year's end.

An Apple representative said that the company had no comment on whether it will launch any products at Seybold. Apple Vice President Phil Schiller is scheduled to give a keynote speech on September 25 at Seybold, with Jobs appearing via satellite.

Last year's Apple Expo Paris saw the introduction of faster iBook laptops. The company also released the beta version of Mac OS X, the operating system it launched commercially earlier this year.

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